Foundations and Trends(R) in Marketing
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2013, Volume 7, Issue 1
- 1-108 The Competition between National Brands and Store Brands: Models, Insights, Implications, and Future Research Directions
by Sethuraman, Raj & Raju, Jagmohan
2012, Volume 6, Issue 3–4
- 151-326 Mission • Money • Merit: Using the Portfolio Approach to Drive Nonprofit Performance
by Krug, Kersti & Weinberg, Charles B.
2012, Volume 6, Issue 2
- 63-149 Conflict Policy and Advertising Agency–Client Relations: The Problem of Competing Clients Sharing a Common Agency
by Silk, Alvin J.
2012, Volume 6, Issue 1
- 1-61 Product Assortment and Consumer Choice: An Interdisciplinary Review
by Chernev, Alexander
2011, Volume 5, Issue 4
- 197-258 Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design
by Bijmolt, Tammo H. A. & Dorotic, Matilda & Verhoef, Peter C.
2011, Volume 5, Issue 3
- 113-196 Is Food Marketing Making Us Fat? A Multi-Disciplinary Review
by Chandon, Pierre & Wansink, Brian
2011, Volume 5, Issue 2
- 55-112 Experience Marketing: Concepts, Frameworks and Consumer Insights
by Schmitt, Bernd
2010, Volume 5, Issue 1
- 1-53 Marketing Expenditures and Word-of-Mouth Communication: Complements or Substitutes?
by Armelini, Guillermo & Villanueva, Julian
2010, Volume 4, Issue 4
- 209-332 Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems
by van Bruggen, Gerrit H. & Wierenga, Berend
2010, Volume 4, Issue 3
- 129-207 Market Response and Marketing Mix Models: Trends and Research Opportunities
by Bowman, Douglas & Gatignon, Hubert
2010, Volume 4, Issue 2
- 77-128 Marketing and Innovation Management: An Integrated Perspective
by Ofek, Elie & Toubia, Olivier
2010, Volume 4, Issue 1
- 1-75 Internet Auctions
by Haruvy, Ernan & Popkowski Leszczyc, Peter T. L.
2009, Volume 3, Issue 4
- 177-268 Promotion Dynamics
by Neslin, Scott A. & van Heerde, Harald J.
2009, Volume 3, Issue 3
- 127-176 The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal?
by Raghubir, Priya & Tyebjee, Tyzoon T. & Lin, Ying-Ching
2009, Volume 3, Issue 2
- 75-126 Sponsored Search Auctions: Research Opportunities in Marketing
by Yao, Song & Mela, Carl F.
2009, Volume 3, Issue 1
- 1-74 Consumer Search Behavior and Its Effect on Markets
by Ratchford, Brian T.
2008, Volume 2, Issue 3–4
- 185-442 Playing the Changes on the Jazz Metaphor: An Expanded Conceptualization of Music-, Management-, and Marketing-Related Themes
by Holbrook, Morris B.
2008, Volume 2, Issue 2
- 97-184 Choice Models in Marketing: Economic Assumptions, Challenges and Trends
by Chandukala, Sandeep R. & Kim, Jaehwan & Otter, Thomas & Rossi, Peter E. & Allenby, Greg M.
2008, Volume 2, Issue 1
- 1-96 Customer Lifetime Value — The Path to Profitability
by Kumar, V.
2008, Volume 1, Issue 4
- 231-320 Eye Tracking for Visual Marketing
by Wedel, Michel & Pieters, Rik
2008, Volume 1, Issue 3
- 191-230 Brand Attachment: Constructs, Consequences, and Causes
by Park, C. Whan & MacInnis, Deborah J. & Priester, Joseph
2007, Volume 1, Issue 2
- 97-189 Understanding Hope and its Implications for Consumer Behavior: I Hope, Therefore I Consume
by MacInnis, Deborah J. & Chun, Hae Eun
2007, Volume 1, Issue 1
- 1-95 Customer Equity: Measurement, Management and Research Opportunities
by Villanueva, Julian & Hanssens, Dominique M.