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Ambiance Factors, Emotions, and Web User Behaviour:a Model Integrating and Affective and Symbolical Approach

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Author Info
Lambert, Brice () (ESSEC Business School)
Abstract

The present paper addresses the efficiency of manipulating music in a merchant website, and it:- proposes a review of the literature on ambiance factors in advertising & shopping behaviour, capitalizing on it to:- propose a theoretical framework that enhances our understanding of the web-user behaviour in specific ambiance factors such as music, with a specific attention devoted to his loyalty, & affiliation behaviour;- a model of is proposed.

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File URL: http://econtent.essec.fr/mediaBank/Research/Entrepot-doc/Papers/b.lambert/Dr_internet_06007.pdf
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Publisher Info
Paper provided by ESSEC Research Center, ESSEC Business School in its series ESSEC Working Papers with number DR 06007.

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Length: 24 pages
Date of creation: Sep 2006
Date of revision:
Handle: RePEc:ebg:essewp:dr-06007

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Postal: ESSEC Research Center, BP 105, 95021 Cergy, France
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Web page: http://www.essec.edu/
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Related research
Keywords: Ambiance Factors; Emotions; Fit & Symbolism; On-line Behaviour;

Find related papers by JEL classification:
M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
M37 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Advertising

This paper has been announced in the following NEP Reports:

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This page was last updated on 2009-12-9.

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