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A Shift in Retail Perspective Considering Customers’ Three-Dimensionality

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  • PURCAREA, Ioan Matei

Abstract

Retailers’ competition in generating phygital trips in the current inflationary economy is fiercer than ever. There is an increase in winning the more price-conscious consumers by creating a coherent connection between physical and digital stores. The role of the new AI strategies and AI-enabled marketing teams is more and more important. Retail disruption and the future of retail is gaining increasing attention. And to be prepared for retail’s next chapter it is worth better adapting to continuous change, growing by reflection.

Suggested Citation

  • PURCAREA, Ioan Matei, 2024. "A Shift in Retail Perspective Considering Customers’ Three-Dimensionality," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 15(1), pages 38-44, March.
    • Handle: RePEc:rdc:journl:v:15:y:2024:i:1:p:38-44
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    File URL: http://crd-aida.ro/RePEc/rdc/v15i1/4.pdf
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    More about this item

    Keywords

    Phigital retail; E-Commerce; Retail disruption; AI strategies; AI-enabled marketing teams; Customers’ three-dimensionality;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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