IDEAS home Printed from https://ideas.repec.org/a/hmm/journl/v9y2019i4p28-38.html
   My bibliography  Save this article

Aligning Marketing and Sales within the Evolving CMO Responsibilities: Ensuring Greater CX, Customer Success, and Value

Author

Listed:
  • PURCAREA, Theodor

Abstract

We are witnessing significant CMO predictions, while approaching new marketing and sales strategies, AI and analytics, event marketing and so on. Marketers are under a true pressure of optimizing sales approach, taking initiative, and delivering products and experiences which are the most relevant to a consumer first, blending the physical and digital worlds. There is a real challenge of updating CMO’s responsibilities, while looking at customer success as key differentiator for a brand focused on continuously improved CX, holistically thinking about the customer journey, while considering perceptions, recession, ecosystems, digital platforms, revenue marketing engine, and customer-centered action.

Suggested Citation

  • PURCAREA, Theodor, 2019. "Aligning Marketing and Sales within the Evolving CMO Responsibilities: Ensuring Greater CX, Customer Success, and Value," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(4), pages 28-38, December.
    • Handle: RePEc:hmm:journl:v:9:y:2019:i:4:p:28-38
    as

    Download full text from publisher

    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v9i4/3.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Marketing and Sales; CMO Responsibilities; Greater CX; Customer Success; Value;
    All these keywords.

    JEL classification:

    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hmm:journl:v:9:y:2019:i:4:p:28-38. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Theodor Valentin Purcarea (email available below). General contact details of provider: http://holisticmarketingmanagement.ro .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.