How Much Influencer Marketing Is Undisclosed? Evidence from Twitter
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More about this item
Keywords
social media; influencer marketing; advertising disclosure; consumer protection;All these keywords.
JEL classification:
- C55 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Large Data Sets: Modeling and Analysis
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
- M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
NEP fields
This paper has been announced in the following NEP Reports:- NEP-MKT-2024-01-01 (Marketing)
- NEP-PAY-2024-01-01 (Payment Systems and Financial Technology)
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