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Local Citizens Influence on the Company’s CSR Communication

Author

Listed:
  • Zieita Younes

    (8 Mai 1945 University of Guelma, Faculty of Humanities and Social Sciences, Algeria)

  • Chenag Samiha

    (Manouba University, High Business School, Tunisia)

Abstract

According to Stakeholders Theory, we believe that the companies’ will to communicate about their Corporate Social Responsibility (CSR) actions, can be fed by their stakeholders’ influence. Hence, we aim through this study to know the extent to which the local citizens of Annaba, as external stakeholders, influence Fertial’s CSR communication. To fulfil this purpose, we have used an online survey in order to collect quantitative data from residents of Annaba. Results show that locals have high expectations regarding Fertial’s environmental and social information. Nevertheless, they do not have serious influence on Fertial’s CSR communication, because they do not exert impactful pressures to incite this company to communicate more about its CSR engagements.

Suggested Citation

  • Zieita Younes & Chenag Samiha, 2019. "Local Citizens Influence on the Company’s CSR Communication," Marketing – from Information to Decision Journal, Sciendo, vol. 2(2), pages 51-56, December.
    • Handle: RePEc:vrs:mfitdj:v:2:y:2019:i:2:p:51-56:n:5
    DOI: 10.2478/midj-2019-0010
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    References listed on IDEAS

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    More about this item

    Keywords

    CSR communication; SCRS; Stakeholders’ theory; Local citizens’ influence;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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