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International Marketing For Cotija Cheese,Mercadeo Internacional Del Queso Cotija

Author

Listed:
  • Oscar Hugo Pedraza Rendon
  • Ruben Molina Martinez
  • Maria Soledad Ramírez Flores

Abstract

This article analyzes the possibility of commercializing internationally the Cotija Región of Origin Cheese, by means of marketing strategies. The elaboration of daily products, is one of the principal economic activities in Mexico. The economic and social situation concerning the Cotija Región of Origin Cheese are included, as well. The results indicate that there is demand for the product that will need to be satisfied. Based on the acceptance that the cheese has, the conditions exist for major commercialization that will benefit producers as well as the Michoacán state in general. The arguments in this research affirm the potential of the product in foreign markets. Factors that determine the design of an efficient strategy for international commercialization of this product are analyzed and discussed.

Suggested Citation

  • Oscar Hugo Pedraza Rendon & Ruben Molina Martinez & Maria Soledad Ramírez Flores, 2013. "International Marketing For Cotija Cheese,Mercadeo Internacional Del Queso Cotija," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 6(1), pages 67-74.
    • Handle: RePEc:ibf:riafin:v:6:y:2013:i:1:p:67-74
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    More about this item

    Keywords

    Strategies; Marketing; Products Crafts; Queso Cotija;
    All these keywords.

    JEL classification:

    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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