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Особенности И Эффективные Методы Партизанского Маркетинга
[Features and effective methods of guerrilla marketing]

Author

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  • Egorova, Veronika

Abstract

This article discusses the principles of guerrilla marketing. The author examines the characteristics of guerrilla marketing in the flower business, which can effectively promote your product to attract new customers and increase your profits without investing or not investing much money. Particular attention is paid to the effectiveness of the methods used by flower shop. В данной статье рассмотрены принципы партизанского маркетинга. Автор рассматривает особенности партизанского маркетинга в области цветочного бизнеса, которые позволяют эффективно продвигать свой товар, привлекать новых клиентов и увеличивать свою прибыль, не вкладывая или почти не вкладывая денег. Особое внимание уделено эффективным методам, которые использует магазин цветов.

Suggested Citation

  • Egorova, Veronika, 2016. "Особенности И Эффективные Методы Партизанского Маркетинга [Features and effective methods of guerrilla marketing]," MPRA Paper 71161, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:71161
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    More about this item

    Keywords

    guerilla marketing; features; methods and principles; creative approach; efficiency; low-budget ways; партизанский маркетинг; особенности; методы и принципы; креативный подход; эффективность работы; малобюджетные способы.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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