IDEAS home Printed from https://ideas.repec.org/a/mts/jrnlee/v14y2014i1p78-96.html
   My bibliography  Save this article

Marketing during a Recession: An Illustration of How Economic Principles Guide Marketing Approaches

Author

Listed:
  • Melanie Marks
  • Scott Wentland
  • Abbey O'Connor

Abstract

This article offers a practical way for economic educators to integrate marketing into economics principles courses by connecting economic principles and data to advertisements used during the "Great Recession." While most business students are required to take economic principles courses, few appreciate how economic theory applies to different disciplines. To help economic educators integrate material across disciplines, we provide specific connections to marketing for topics commonly taught in economics principles courses, which we believe is a step toward creating a richer, more integrated business curriculum.

Suggested Citation

  • Melanie Marks & Scott Wentland & Abbey O'Connor, 2014. "Marketing during a Recession: An Illustration of How Economic Principles Guide Marketing Approaches," Journal for Economic Educators, Middle Tennessee State University, Business and Economic Research Center, vol. 14(1), pages 78-96, Fall.
    • Handle: RePEc:mts:jrnlee:v:14:y:2014:i:1:p:78-96
    as

    Download full text from publisher

    File URL: http://capone.mtsu.edu/jee/2014/P78toP96-MS1611.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    economic principles; marketing; recession; advertisements;
    All these keywords.

    JEL classification:

    • A20 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - General
    • E32 - Macroeconomics and Monetary Economics - - Prices, Business Fluctuations, and Cycles - - - Business Fluctuations; Cycles
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mts:jrnlee:v:14:y:2014:i:1:p:78-96. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Michael Roach (email available below). General contact details of provider: https://edirc.repec.org/data/efmtsus.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.