Academy of Economic Studies, School of Marketing

Revista de Marketing Online (Journal of Online Marketing)

Contact information of Academy of Economic Studies, School of Marketing:
Web page: http://www.edumark.ase.ro

For technical questions regarding this series, please contact (Mihai Orzan)
Series handle: repec:ase:journl

2008, Volume 2, Issue 1

3-11 Utilizatorii sistemelor informatice de marketing – aspecte demografice si cognitive
by Mihai Orzan [Downloadable!]
12-20 Elemente de macromarketing vizate de Romania in cadrul negocierilor pentru Acordul de Liber Schimb UE - ASEAN
by Iacob Catoiu & Tudor Edu [Downloadable!]
21-26 Utilitatea cercetarilor de marketing in politica de produs
by Diana Maria Vranceanu [Downloadable!]
27-32 Utilizarea panelurilor de consumatori in cercetarea de marketing
by Nicolae Teodorescu & Aurelia-Felicia Stancioiu & Ionel Dumitru & Robert Morar [Downloadable!]
33-38 Modelarea comportamentului consumatorilor: elemente operationale
by Nora Mihail & Iuliana Cetina [Downloadable!]
39-45 Site-ul web: intre modalitate de comunicare si instrument strategic de marketing
by Manoela Popescu [Downloadable!]
46-51 Cercetarile de tip Clientul Misterios - Repere ale evolutiei marketingului modern
by Sabin Nicolae [Downloadable!]
52-57 Strategii de promovare in marketingul serviciilor de sanatate
by Violeta Radulescu [Downloadable!]
58-64 Managementul portofoliului de produse in planificarea strategica de marketing utilizand Metoda Boston Consulting Group
by Stefan Caescu & Florin Tudor Ionescu [Downloadable!]
65-74 Aplicativitatea marketingului in organizatiile religioase
by Andreea Strambu-Dima [Downloadable!]
76-82 Abordari macro si microeconomice ale competitivitatii in sectorul serviciilor
by Maria Ioncica & Eva-Cristina Petrescu & Diana Ioncica [Downloadable!]

2007, Volume 1, Issue 4

3-7 Comportamentul consumatorilor de produse si servicii financiare (investitorii)
by Valerica Olteanu & Beatrice Vlad [Downloadable!]
8-13 Activitatea de marketing in contextul noilor tendinte de pe piata asigurarilor
by Eva-Cristina Petrescu & Maria Ioncica & Marian Petrescu [Downloadable!]
14-26 Protectia datelor personale in cercetarile de marketing online
by Carmen Balan [Downloadable!]
27-33 Comunicare versus marketing intr-o economiei a cunoasterii
by Manoela Popescu [Downloadable!]
34-38 Mixului de marketing in sectorul bancar
by Iuliana Cetina [Downloadable!]
39-44 Structura si functionarea sistemului cibernetic al consumatorului
by Nora Mihail [Downloadable!]
45-51 Organizarea demersului publicitar in contextul pietelor internationale: intre filosofia corporativa si conditiile de piata
by Bogdan Nichifor & Luminita Zait & Ioana Barin [Downloadable!]
52-55 Tendinte ale dezvoltarii orientarii spre client
by Viorica Ionascu [Downloadable!]
56-63 Alternative strategice pe piata mondiala a serviciilor
by Maria Ioncica & Eva-Cristina Petrescu & Diana Ioncica [Downloadable!]
64-70 Turismul – o relatie privilegiata cu dezvoltarea durabila
by Mirela Mazilu [Downloadable!]
71-76 Distributia serviciilor bancare
by Marieta Pitigoi [Downloadable!]

2007, Volume 1, Issue 3

1-5 Intreprinderea de marketing - forma de organizare orientata spre piata
by Valerica Olteanu [Downloadable!]
6-17 Managementul relatiilor cu clientii: valente strategice, operationale si analitice
by Carmen Balan [Downloadable!]
18-22 Elemente de conceptualizare teoretica si practica a industriei sportive
by Mihaela Constantinescu & Violeta Beclea Szekely [Downloadable!]
23-27 Factorii de succes ai planificarii strategice de marketing
by Andreea Mihaela Barbu & Iuliana Cetina & Florin Tudor Ionescu [Downloadable!]
28-37 Rolul eticii in deciziile de marketing
by Diana Vranceanu [Downloadable!]
38-47 Atragerea, retentia si recastigarea clientilor: prioritati de marketing relational
by Carmen Balan [Downloadable!]
48-53 Relatia dintre agentia de publicitate si client: cooperare si interes
by Bogdan Nichifor & Luminita Zait [Downloadable!]
54-59 Strategii de marketing in sectorul serviciilor
by Iuliana Cetina & Nora Mihail & Mihai Orzan [Downloadable!]
60-64 Individualizarea marketingului sportiv in cadrul marketingului general
by Mihaela Constantinescu & Mihai Rosca [Downloadable!]
65-75 Fundamentarea strategiei de marketing pe baza masurarii valorii clientilor
by Carmen Balan [Downloadable!]
76-80 Word-of Mouth Marketing Vs Marketing Viral
by Mihai Orzan & Gheorghe Orzan [Downloadable!]

2007, Volume 1, Issue 2

1-2 Editorial: Planificare strategica orientata spre piata in domeniul serviciilor de educatie
by Olteanu Valerica [Downloadable!]
3-16 Managementul riscurilor asociate instrumentelor de marketing online
by Mihai Orzan [Downloadable!]
17-28 Comunicarea de marketing – o analiza din perspectiva evolutiei opticii de marketing
by Ioana Popescu [Downloadable!]
29-41 Tehnologii informatice inteligente de accesare multidimensionala a bazelor si depozitelor de date de marketing
by Gheorghe Orzan [Downloadable!]
42-48 Particularitati ale auditului de marketing si analiza SWOT in sectorul financiar – bancar
by Alina Filip [Downloadable!]
49-53 Responsabilitatea sociala a companiilor romanesti – un pas catre dezvoltarea durabila
by Alin Stancu & Mihai Orzan [Downloadable!]
54-61 Sisteme inteligente pentru asistarea deciziilor in marketing bazate pe modele
by Gheorghe Orzan & Traian Surcel [Downloadable!]

2007, Volume 1, Issue 1

2-5 Semnificatii ale comportamentului consumatorului in elaborarea strategiei de promovare a unei marci
by Iacob Catoiu & Sanda Pantazi [Downloadable!]
6-12 Utilitatea sistemelor informatice de marketing
by Mihai Orzan [Downloadable!]
13-18 Etape in evolutia conceptului de marketing
by Ionel Dumitru [Downloadable!]
19-28 Societatea Cunoasterii si Net-Economia
by Gheorghe Orzan [Downloadable!]
29-34 Continutul si caracteristicile produselor si serviciilor finaciar-bancare
by Alina Filip [Downloadable!]
35-39 Asocierea de imagine intre companie si sportiv – element de diferentiere in comunicarea de marketing
by Mihaela Constantinescu [Downloadable!]
40-45 Strategia de marketing in spatiul virtual
by Gheorghe Orzan [Downloadable!]

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This page was last updated on 2008-8-5.