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Evolución de la investigación científica sobre electronic word of mouth en la industria del turismo: un análisis bibliométrico

Author

Listed:
  • Carlos Fernando Osorio-Andrade
  • Carlos Alberto Arango Pastrana
  • Augusto Rodríguez Orejuela

Abstract

Se evaluó el estado de investigación del boca a oído electrónico en el sector turismo y se formuló una agenda de investigación. Mediante análisis bibliométrico, se revisaron 1017 artículos científicos indexados en Scopus entre 2008 y 2021. Indicadores descriptivos, análisis cualitativo de textos y mapas de redes sociales permitieron resumir la literatura. Se identificaron seis corrientes de investigación: clasificación automática de textos, contenido generado por turistas, valencia eWOM, toma de decisiones, impacto del eWOM en el rendimiento e impacto en la confianza. Para futuras investigaciones, se sugiere incluir temas como elementos que favorecen el eWOM, efectos de los atributos del negocio sobre el eWOM, factores que impulsan la generación de eWOM, cambios en el comportamiento eWOM y revisiones en línea y gestión empresarial.

Suggested Citation

  • Carlos Fernando Osorio-Andrade & Carlos Alberto Arango Pastrana & Augusto Rodríguez Orejuela, 2023. "Evolución de la investigación científica sobre electronic word of mouth en la industria del turismo: un análisis bibliométrico," Estudios Gerenciales, Universidad Icesi, vol. 39(166), pages 110-122, March.
    • Handle: RePEc:col:000129:020678
    DOI: 10.18046/j.estger.2023.166.5415
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    References listed on IDEAS

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    More about this item

    Keywords

    boca a oído electrónico; turismo; redes sociales; bibliometría;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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