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Personal Versus Mass Communication

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Author Info

  • Girboveanu Sorina

    (University of Craiova Faculty of Economy and Business Administration Craiova, Romania)

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    Abstract

    From the comparison of the various aspects of advertising and personal selling, it can be seen that personal selling is a more effective and powerful communication tool than advertising, but advertising is more time and cost efficient than personal selling. Thus advertising and personal selling are tools at the disposal of a marketer and subjects to a firm’s overall objectives.

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    File URL: http://feaa.ucv.ro/RTE/008-14.pdf
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    Bibliographic Info

    Article provided by University of Craiova, Faculty of Economics and Business Administration in its journal Revista Tinerior Economisti(The Young Economists Journal).

    Volume (Year): 1 (2007)
    Issue (Month): 8 (April)
    Pages: 105-110

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    Handle: RePEc:aio:rteyej:v:1:y:2007:i:8:p:105-110

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    Related research

    Keywords: advertising; personal selling; communication; tool.;

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