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Consumer Involvement in the Purchasing Process: Consciousness of the Choice

Author

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  • Jeseviciute-Ufartiene Laima

    (Kauno Kolegija University of Applied Science, Kaunas, Lithuania)

Abstract

Research purpose. Consumer is becoming demanded one in the purchasing process. Thus, consumer behaviour analyses thinking about his or her involvement in the purchase process could be a solution for marketers. This article concentrates on the consumer’s choice of food products in the purchase process because the author is interested to clarify the connection amongst choice, purchase and wasting of food. The research purpose is to evaluate the consumer’s consciousness in choosing food product in the purchase process.

Suggested Citation

  • Jeseviciute-Ufartiene Laima, 2019. "Consumer Involvement in the Purchasing Process: Consciousness of the Choice," Economics and Culture, Sciendo, vol. 16(1), pages 126-136, June.
  • Handle: RePEc:vrs:ecocul:v:16:y:2019:i:1:p:126-136:n:14
    DOI: 10.2478/jec-2019-0014
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    References listed on IDEAS

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    1. Weisstein, Fei L. & Song, Lei & Andersen, Peter & Zhu, Ying, 2017. "Examining impacts of negative reviews and purchase goals on consumer purchase decision," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 201-207.
    2. Krittinee Nuttavuthisit & John Thøgersen, 2017. "The Importance of Consumer Trust for the Emergence of a Market for Green Products: The Case of Organic Food," Journal of Business Ethics, Springer, vol. 140(2), pages 323-337, January.
    3. Imran Rahman, 2018. "The Interplay of Product Involvement and Sustainable Consumption: An Empirical Analysis of Behavioral Intentions Related to Green Hotels, Organic Wines and Green Cars," Sustainable Development, John Wiley & Sons, Ltd., vol. 26(4), pages 399-414, July.
    4. Zaichkowsky, Judith Lynne, 1985. "Measuring the Involvement Construct," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(3), pages 341-352, December.
    5. Joshi, Yatish & Rahman, Zillur, 2019. "Consumers' Sustainable Purchase Behaviour: Modeling the Impact of Psychological Factors," Ecological Economics, Elsevier, vol. 159(C), pages 235-243.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Consumer; Involvement; Purchasing process; Customer; Consciousness;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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