IDEAS home Printed from https://ideas.repec.org/p/irf/wpaper/012.html
   My bibliography  Save this paper

Can TV programs improve the competitiveness of european seafood products?Exploratory results from the success project

Author

Listed:
  • Bertrand Le Galic

    (University of Brest, UMR AMURE, Brest (France))

  • Myriam Nourry

    (University of Brest, UMR AMURE, Brest (France))

  • Claudio Pirrone

    (University of Brest, UMR AMURE, Brest (France))

Abstract

The market of seafood products is characterised by a global demand which is increasing, and expected to further increase in the future. However, under current trade agreement, EU seafood producers are not able to reap the full benefits of the seafood market. The EU H2020 SUCCESS project aims at improving the competitiveness and economic sustainability of the European Seafood sector. A part of the project deals with the understanding of the consumption patterns in different European Countries. Within this context, this contribution aims to start exploring the links between popular cooking shows and seafood consumption patterns. A three stages approach has been followed, including the development of an online questionnaire. Preliminary results indicate that cooking shows seems to encourage the seafood consumption experience.

Suggested Citation

  • Bertrand Le Galic & Myriam Nourry & Claudio Pirrone, 2015. "Can TV programs improve the competitiveness of european seafood products?Exploratory results from the success project," 2015 EAFE (European Association of Fisheries Economists) Conference Papers 012, Nisea.
    • Handle: RePEc:irf:wpaper:012
    as

    Download full text from publisher

    File URL: http://www.nisea.eu/EAFE2015/irf/wpaper/12Bertrand.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Seafood; Sustainability; SUCCESS; Consumer; Cooking Show;
    All these keywords.

    JEL classification:

    • Q22 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Fishery
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:irf:wpaper:012. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Monica Gambino (email available below). General contact details of provider: http://www.nisea.eu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.