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Communication strategies in business promotions

Author

Listed:
  • Dalia PETCU

    (TIBISCUS UNIVERSITY OF TIMISOARA)

  • Vasile GHERHES

    (POLITEHNICA UNIVERSITY OF TIMISOARA)

  • Sorin SUCIU

    (POLITEHNICA UNIVERSITY OF TIMISOARA)

  • Ioan DAVID

    (“TITU MAIORESCU” SOCIO - HUMAN RESEARCHES INSTITUTE)

Abstract

The capacity of a company to reach its business targets is closely linked to the effectiveness of its communication strategies. Building brad value or strengthening an existing brand involves different ways of communication but all have, as a starting point, a good knowledge of the consumers’ habits. This paper aims to identify and analyze various communication strategies designed to help business promoting.

Suggested Citation

  • Dalia PETCU & Vasile GHERHES & Sorin SUCIU & Ioan DAVID, 2012. "Communication strategies in business promotions," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, vol. 0, pages 533-536, May.
    • Handle: RePEc:tdt:annals:v:xviii:y:2012:p:533-536
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    File URL: http://fse.tibiscus.ro/anale/Lucrari2012/kssue2012_083.pdf
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    More about this item

    Keywords

    communication; strategies; business;
    All these keywords.

    JEL classification:

    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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