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The Importance of Promoting a Rural Touristic Destination: The Case of RacoÅŸ Village

Author

Listed:
  • NeacÈ™u Nicoleta Andreea

    (Transilvania University of BraÅŸov)

  • Madar Anca

    (Transilvania University of BraÅŸov)

Abstract

Rural tourism is one of the most promising tourism sectors for Romania's on medium and longtermdevelopment. Within this type of tourism, tourists enjoy relaxation and enjoy the simple life,with natural food, time spent together with family, excursions and interesting activities. RacoÅŸvillage has a high touristic potential, but the degree of its valorization does not amount to its truevalue, requiring better promotion. In this paper, using a marketing research, it was highlightedhow RacoÅŸ village is seen by the tourists and how they perceive the promoting activity of this areaand the other Romanian rural areas in general.

Suggested Citation

  • NeacÈ™u Nicoleta Andreea & Madar Anca, 2017. "The Importance of Promoting a Rural Touristic Destination: The Case of RacoÅŸ Village," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 340-344, June.
    • Handle: RePEc:ovi:oviste:v:xvii:y:2017:i:1:p:340-344
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    More about this item

    Keywords

    rural tourism; promotion; touristic destination; marketing research;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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