Considerations About Dental Tourism Development And Its Specific Marketing In Romania
AbstractWorldwide, the "actors" of the tourism market identified new needs, this aspect leading to the appearance of various forms of tourism such as: adventure tourism, city-breaks, cultural tourism, religious tourism etc. At the same time current economic development, marked by the recession of recent years, has led directly to the emergence of a social phenomenon: increase of unemployment rate in developed countries with major implications manifested from one to another in the global economy: incapacity of insurance to cover a wide range of medical services, discrepancy between prices for these services, increasing mobility of citizens. All these are direct causes of emergence, and especially development, of a new form of medical tourism, dental tourism. This form of tourism directing tourists from developed countries into developing countries. Romania has a significant potential to develop this form of tourism, recommended by the following advantages: highly qualified doctors, comparable lower prices, cultural, natural and anthropogenic resources. This paper is an argued proposal for the marketing in this field, which can be transformed into a competitive advantage for Romania.
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Bibliographic InfoArticle provided by Constantin Brancoveanu University in its journal Management Strategies Journal.
Volume (Year): 23 (2013)
Issue (Month): Special ()
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Web page: http://www.univcb.ro/
medical tourism; dental tourism; marketing; online promotion;
Find related papers by JEL classification:
- I11 - Health, Education, and Welfare - - Health - - - Analysis of Health Care Markets
- I13 - Health, Education, and Welfare - - Health - - - Health Insurance, Public and Private
- I15 - Health, Education, and Welfare - - Health - - - Health and Economic Development
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Advertising
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