Culture Transformation and Changing Consumption Patterns
AbstractThe paper analyzes the main trends of consumer markets in the post-crisis period. Particular attention is paid to the manifestation of global trends in Russia. The increasing value systems and lifestyle fragmentation leads to changes in even such fundamental elements of the human society as gender differentiation and models of family life. The growth of popularity of the economical consumption model is accompanied by a drop in loyalty to brands, as well as by increasing popularity of downshifting and minimalism. In these circumstances, those products that are able to take immediately into account several consumption trends and offer complete solutions have the best commercial prospects.
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Bibliographic InfoArticle provided by N.P. Redaktsiya zhurnala "Voprosy Economiki" in its journal Voprosy Economiki.
Volume (Year): 8 (2012)
Issue (Month): ()
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Web page: http://www.vopreco.ru/eng/year.html
culture transformation; consumption patterns; economic crisis; trendwatcher; value system; lifestyle fragmentation; gender differentiation; LGBT-marketing; brand crisis.;
Find related papers by JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Advertising
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