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Communication Policies of the Agriculture Companies in Bulgaria

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  • Lyubomir Lyubenov
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    Abstract

    Communication policies of farms in Bulgaria: The development of marketing communications at the Bulgarian agricultural enterprises faces serious difficulties. Therefore the main objective of this study is to discover the appropriate forms for the implementation of successful marketing communications of the farms with customers and the public. The main tools for communicating with individuals, groups and organizations: public relations (PR), advertising, sales promotion, personal selling, direct marketing (DM) are analyzed in details. The wide-ranging role of agricultural policies in the field of communications activity of agricultural enterprises is explored. The possibilities of application of the communication policies of agricultural enterprises at micro, meso, macro and mega level are analyzed. It is estimated that in perspective the areas of application, tools and budgets for communication policies of agricultural enterprises should increase steadily at all levels. As the most appropriate in terms of opportunities for utilization and outcomes emerge PR and DM in combination with the Internet and the new information technologies and devices.

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    Bibliographic Info

    Article provided by Bulgarian Academy of Sciences - Economic Research Institute in its journal Economic Studies.

    Volume (Year): (2013)
    Issue (Month): 4 ()
    Pages: 101-121

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    Handle: RePEc:bas:econst:y:2013:i:4:p:101-121

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    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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    1. Надежда Воловик & Карина Харина, 2013. "Внешняя Торговля," Russian Economic Developments (in Russian), Gaidar Institute for Economic Policy, issue 7, pages 32-35, Июль.
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    3. Белокрылова Ольга Спиридоновна, 2013. "Слово Редактора," Вопросы регулирования экономики, CyberLeninka;Общество с ограниченной ответственностью «Гуманитарные перспективы», vol. 4(3), pages 5.
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    7. Никита Андриевский & Елизавета Худько, 2013. "Финансовые Рынки," Russian Economic Developments (in Russian), Gaidar Institute for Economic Policy, issue 11, pages 10-13, НоябÑ.
    8. Надежда Воловик & Карина Харина, 2013. "Внешняя Торговля," Russian Economic Developments (in Russian), Gaidar Institute for Economic Policy, issue 11, pages 32-34, НоябÑ.
    9. Белокрылова Ольга Спиридоновна, 2013. "Слово Редактора," Вопросы регулирования экономики, CyberLeninka;Общество с ограниченной ответственностью «Гуманитарные перспективы», vol. 4(3), pages 7.
    10. Lyubomir Lyubenov, 2012. "A Priori Study of Marketing Innovation Strategies of Agricultural Enterprises in Bulgaria," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 137-153.
    11. Георгий Задонский, 2013. "Ипотека В Рф," Russian Economic Developments (in Russian), Gaidar Institute for Economic Policy, issue 9, pages 39-41, СентÑ.
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    13. Георгий Задонский, 2013. "Ипотека В Рф," Russian Economic Developments (in Russian), Gaidar Institute for Economic Policy, issue 8, pages 30-32, АвгуÑ.
    14. Георгий Задонский, 2013. "Рынок Недвижимости," Russian Economic Developments (in Russian), Gaidar Institute for Economic Policy, issue 7, pages 45-49, Июль.
    15. Никита Андриевский & Елизавета Худько, 2013. "Финансовые Рынки," Russian Economic Developments (in Russian), Gaidar Institute for Economic Policy, issue 10, pages 15-18, ОктяÐ.
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    17. Юрий Бобылев, 2013. "Нефтегазовый Сектор," Russian Economic Developments (in Russian), Gaidar Institute for Economic Policy, issue 9, pages 20-23, СентÑ.
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