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Abstract

Genaue Prognosen von Absatzmöglichkeiten und Marktpotenzialen für Innovationen können heute ein entscheidender Faktor sein, um sich auf dem Markt zu behaupten. Ein verspäteter Markteintritt kann gravierende Auswirkungen auf den Umsatz und somit auf den Erfolg des Unternehmens haben. Dieser Einfluss entsteht durch die grundsätzliche Zeitvarianz des Produktlebenszyklus. Ein funktionaler Ansatz und ein dynamisches System werden zur Beschreibung des zeitlichen Verhaltens verwendet. Zeitinvariantes Verhalten des Produktlebenszyklus entsteht unter den Voraussetzungen, dass alle inneren und äußeren Randbedingungen (Marktpotenzial, Mundpropaganda, Einwirkungen der Konkurrenz auf den Markt) vom Unternehmen zeitlich konstant oder mindestens präparierbar sind. Da in der betrieblichen Realität diese Voraussetzungen nicht erfüllbar sind, entsteht eine Zeitinvarianz des Produktionszyklus. -- Accurate forecasts of sales opportunities and market potential for innovation today can be a decisive factor in order to compete in the market. A belated entry may have a serious impact on revenues and consequently on the success of the company. This influence is caused by the fundamental time variance of the product life cycle. A functional approach and a dynamic system can be used to describe the temporal behavior. Time-invariant behavior of the product life cycle is formed under the conditions that all internal and external conditions (market potential, word of mouth, effects of competition on the market) by the Company are prepared in this or at least constant in time. As in the operational reality, these conditions are not feasible, results in time invariance of the production cycle.

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Bibliographic Info

Paper provided by University of Applied Sciences Jena, Department of Business Administration in its series Jena Contributions to Economic Research with number 2011,1.

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Date of creation: 2011
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Handle: RePEc:zbw:fhjbwf:20111

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Web page: http://www.bw.fh-jena.de/
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Related research

Keywords: Produktlebenszyklus; Innovationsmanagement; Dynamic Systems; Zeitvarianz; Zeitinvarianz;

Find related papers by JEL classification:

• C53 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Forecasting and Prediction Models; Simulation Methods
• D91 - Microeconomics - - Intertemporal Choice and Growth - - - Intertemporal Consumer Choice; Life Cycle Models and Saving
• E27 - Macroeconomics and Monetary Economics - - Macroeconomics: Consumption, Saving, Production, Employment, and Investment - - - Forecasting and Simulation: Models and Applications
• M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
• M37 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Advertising

This paper has been announced in the following NEP Reports:

• NEP-ALL-2011-06-25 (All new papers)
• NEP-GER-2011-06-25 (German Papers)

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1. Sauer, Thomas & Stoetzer, Matthias-Wolfgang & Gerlach, Andrea, 2007. "Forms and regional distribution of knowledge transfer by German universities," Jena Contributions to Economic Research 2007,3, University of Applied Sciences Jena, Department of Business Administration.
2. Schwartz, Michael & Hornych, Christoph, 2010. "Informal networking: An overview of the literature and an agenda for future research," Jena Contributions to Economic Research 2010,1, University of Applied Sciences Jena, Department of Business Administration.
3. Kaps, Katharina & Pfeil, Silko & Sauer, Thomas & Stoetzer, Matthias-Wolfgang, 2010. "Strategische Ausrichtung und Innovationstätigkeit von KMU im Raum Jena," Jena Contributions to Economic Research 2010,3, University of Applied Sciences Jena, Department of Business Administration.
   
   • Katharina Kaps & Silko Pfeil & Thomas Sauer & Matthias-Wolfgang Stoetzer, 2011. "Strategische Ausrichtung und Innovationstätigkeit von KMU im Raum Jena," Ifo Schnelldienst, Ifo Institute for Economic Research at the University of Munich, vol. 64(09), pages 40-48, 05.
4. Schwartz, Michael, 2006. "Die Learning Economy aus Netzwerkperspektive: Mechanismen und Probleme," Jena Contributions to Economic Research 2006,4, University of Applied Sciences Jena, Department of Business Administration.
5. Stoetzer, Matthias-Wolfgang & Krähmer, Christian, 2007. "Regionale Nachfrageeffekte der Hochschulen - methodische Probleme und Ergebnisse empirischer Untersuchungen für die Bundesrepublik Deutschland," Jena Contributions to Economic Research 2007,6, University of Applied Sciences Jena, Department of Business Administration.
6. Sauer, Thomas & Stoetzer, Matthias-Wolfgang & Gerlach, Andrea, 2007. "Spatial localization of knowledge-transfer channels and face-to-face contacts: A survey of the Jena university-industry linkages," Jena Contributions to Economic Research 2007,4, University of Applied Sciences Jena, Department of Business Administration.
7. von Pöllnitz, Holger, 2007. "Patentschutz in der Volksrepublik China aus der Sicht eines deutschen Technologieunternehmens," Jena Contributions to Economic Research 2007,1, University of Applied Sciences Jena, Department of Business Administration.
8. Gerlach, Andrea & Sauer, Thomas & Stoetzer, Matthias-Wolfgang, 2005. "Formen und regionale Verteilung des Wissenstransfers von Hochschulen: Eine repräsentative Fallstudie für Jena," Jena Contributions to Economic Research 2005,1, University of Applied Sciences Jena, Department of Business Administration.

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