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On the Positive Role of Negative Political Campaigning

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Abstract

This paper studies the incentives of parties in political campaigns to disclose their true, intended policies to voters in a setting where these policies are exogenously given and where they are chosen strategically. Parties compete for the vote share that determines their political power or percentage of seats won in the election. We consider two cases: one in which parties can only disclose their own policy (no negative political campaigning) and the other, in which they can also disclose the policy of their adversary (negative political campaigning). In both cases and irrespective of whether policies are exogenous or strategic, full revelation is one of the equilibrium outcomes. More importantly, in case of negative campaigning, all equilibrium outcomes, with full and partial disclosure, are such that all voters make choices that they would have also made under full disclosure. If parties do not or are not allowed to engage in negative campaigning, a large variety of nondisclosure equilibria exist where voters' choices are different from those under full disclosure.

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  • Maarten C. W. Janssen & Mariya Teteryatnikova, 2015. "On the Positive Role of Negative Political Campaigning," Vienna Economics Papers vie1506, University of Vienna, Department of Economics.
    • Handle: RePEc:vie:viennp:vie1506
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    Cited by:

    1. Celik, Levent, 2016. "Competitive provision of tune-ins under common private information," International Journal of Industrial Organization, Elsevier, vol. 44(C), pages 113-122.
    2. Schipper, Burkhard C. & Woo, Hee Yeul, 2019. "Political Awareness, Microtargeting of Voters, and Negative Electoral Campaigning," Quarterly Journal of Political Science, now publishers, vol. 14(1), pages 41-88, January.

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    More about this item

    JEL classification:

    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
    • D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information; Mechanism Design
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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