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Outflow Dynamics in Modeling Oligopoly Markets: The Case of the Mobile Telecommunications Market in Poland

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Author Info
Sznajd-Weron, Katarzyna
Weron, Rafal
Wloszczowska, Maja

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Abstract

In this paper we introduce two models of opinion dynamics in oligopoly markets and apply them to a situation, where a new entrant challenges two incumbents of the same size. The models differ in the way the two forces influencing consumer choice - (local) social interactions and (global) advertising - interact. We study the general behavior of the models using the Mean Field Approach and Monte Carlo simulations and calibrate the models to data from the Polish telecommunications market. For one of the models criticality is observed - below a certain critical level of advertising the market approaches a lock-in situation, where one market leader dominates the market and all other brands disappear. Interestingly, for both models the best fits to real data are obtained for conformity level 0.3
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File URL: http://mpra.ub.uni-muenchen.de/10422/
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Publisher Info
Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 10422.

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Date of creation: 10 Sep 2008
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Handle: RePEc:pra:mprapa:10422

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Related research
Keywords: opinion dynamics outflow dynamics agent-based model oligopoly market advertising mobile telephony

Find related papers by JEL classification:
D70 - Microeconomics - - Analysis of Collective Decision-Making - - - General
L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
M37 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Advertising
C15 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: General - - - Statistical Simulation Methods

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This page was last updated on 2008-11-17.


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