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Social Robots in Organizational Contexts: The Role of Culture and Future Research Need

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  • TANASE, George Cosmin

Abstract

The integration of social robots in organizations is on the rise. In the future, an increase in the application of physically embodied robots who socially interact and collaborate with humans is expected. The successful integration of social robots in organizations requires a cultural fit between values embedded in social robots and values lived in the organizational context in which the robot is deployed. A new generation of robots has emerged. Unlike conventional industrial robots that perform repetitive tasks in a delimited area in factories, this relatively new type of robot is characterized by sociality, which means that it has the ability to express emotions, communicate, and learn from other agents. Compared to industrial robots, social robots no longer function as mere “machines†that perform some predefined tasks such as assembling car parts. They are able to cooperate and interact autonomously with human partners to achieve mutual goals based on their cognitive abilities.

Suggested Citation

  • TANASE, George Cosmin, 2023. "Social Robots in Organizational Contexts: The Role of Culture and Future Research Need," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(3), pages 25-32, August.
    • Handle: RePEc:rdc:journl:v:14:y:2023:i:3:p:25-32
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    More about this item

    Keywords

    Social Interaction; Robot Research; Cultural Levels; Communication; Technology Integration;
    All these keywords.

    JEL classification:

    • C88 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Other Computer Software
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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