Intangible assets and competitiveness in Spain: an approach based on trademark registration data in Catalonia (1850-1946)
AbstractThis paper studies the origins of trademark registration in Spain and offers, for the first time, data across sectors and regions with a long-term perspective. In apparent contradiction to the slow path of industrialization and the economic backwardness of Spain between 1850 and the 1940s, empirical evidence on trademark registration suggests that, in this field, Spanish policies and Spanish firms seemed to be well ahead of other countries. Spain was among the pioneering countries in the Western world in having a state legislation protecting brand registration since 1850. Also, some Spanish regions and industrialized sectors adopted similar strategies to those of its European counterparts in terms of using consistently branding and registered trademarks. Our evidence suggests that firms seem to have used brands and marks, first to fight against fraud and imitation and second to add intangible assets to its products in order to endow them with persistent identity trends regarding origins or quality of the product that were difficult to replicate, as often happened with patents. This created and accumulated, over that period of time, a marketing knowledge among consumers, which may have been useful to maintain the competitiveness of some industrial districts and regions.
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Bibliographic InfoPaper provided by Universidad Autónoma de Madrid (Spain), Department of Economic Analysis (Economic Theory and Economic History) in its series Working Papers in Economic History with number 2009/01.
Length: 54 pages
Date of creation: May 2009
Date of revision:
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Web page: http://www.uam.es/departamentos/economicas/analecon/default.html
More information through EDIRC
Intangible assets; Trade Marks; Brands; Catalonia; Spain.;
Find related papers by JEL classification:
- N80 - Economic History - - Micro-Business History - - - General, International, or Comparative
- N83 - Economic History - - Micro-Business History - - - Europe: Pre-1913
- N84 - Economic History - - Micro-Business History - - - Europe: 1913-
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Advertising
This paper has been announced in the following NEP Reports:
- NEP-ACC-2009-05-16 (Accounting & Auditing)
- NEP-ALL-2009-05-16 (All new papers)
- NEP-HIS-2009-05-16 (Business, Economic & Financial History)
- NEP-MKT-2009-05-16 (Marketing)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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