IDEAS home Printed from https://ideas.repec.org/a/bas/econst/y2019i6p54-73.html
   My bibliography  Save this article

Theoretical Aspects of Political Advertising

Author

Listed:
  • Georgi Manolov

Abstract

The historical roots and subsequent development of political advertising in the modern world are examined. A definition of this type of advertising is derived based on a review of some of its most important scientific productions. The views of leading theorists of political advertising in the twentieth century are presented. A classification of the main types of political advertising is made.

Suggested Citation

  • Georgi Manolov, 2019. "Theoretical Aspects of Political Advertising," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 54-73.
    • Handle: RePEc:bas:econst:y:2019:i:6:p:54-73
    as

    Download full text from publisher

    File URL: https://www.ceeol.com/search/article-detail?id=831393
    Download Restriction: no
    ---><---

    More about this item

    JEL classification:

    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bas:econst:y:2019:i:6:p:54-73. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Diana Dimitrova (email available below). General contact details of provider: https://edirc.repec.org/data/ikbasbg.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.