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Innovative Ways Of Creating And Nurturing The Fan Experience

Author

Listed:
  • Barbu Mihai Constantin Răzvan

    (Faculty of Physical Education and Sport, University of Craiova)

  • Tohăneanu Andrei Aurel Anton

    (Faculty of Physical Education and Sport, University of Craiova)

  • Diaconescu Dragoş Laurenţiu

    (Faculty of Physical Education and Sport, University of Craiova)

  • Burcea George Bogdan

    (Faculty of Physical Education and Sport, University of Craiova)

  • Popescu Marius Cătălin

    (Faculty of Physical Education and Sport, University of Craiova)

  • Dragomir Marian

    (Faculty of Physical Education and Sport, University of Craiova)

  • Bratu Raducu Stefan

    (Faculty of Economics and Business Administration, University of Craiova)

Abstract

Today, millions of people practice a wide range of sports, either professionally, to maintain their health or simply for hobby or fanaticism towards a particular discipline or team. Sport is part of a healthy life no matter how old you are - for children, however, it is much more important. The importance of sport cannot be described but in a few words. It is a fairly broad topic that requires quite a lot of attention from us. In today's society that is moving towards a more sedentary lifestyle, there is a greater need for the daily level of activity to increase at any time. As a market product or service, designed to satisfy a need or desire of the consumer, sport is very special, due to the unique combination of its body and soul components. In our paper we aimed to describe the types of fans and the reasons that determine them to become fans of a certain sports club or a certain athlete, a brief description of the technologies that contributed to strengthening the connection between fans and clubs, and the presentation of the main ways to which aims at creating and nurturing the fan experience.

Suggested Citation

  • Barbu Mihai Constantin Răzvan & Tohăneanu Andrei Aurel Anton & Diaconescu Dragoş Laurenţiu & Burcea George Bogdan & Popescu Marius Cătălin & Dragomir Marian & Bratu Raducu Stefan, 2021. "Innovative Ways Of Creating And Nurturing The Fan Experience," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(49), pages 19-28, August.
    • Handle: RePEc:aio:aucsse:v:1:y:2021:i:49:p:19-28
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    More about this item

    Keywords

    fan; experience; technologies; digitalization.;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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