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The impact of local food specialities on the decision to (re)visit a tourist destination: Market-expanding or business-stealing?

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  • Alderighi, Marco
  • Bianchi, Carluccio
  • Lorenzini, Eleonora

Abstract

This paper studies how local food specialities can affect the attractiveness of tourist destinations, distinguishing between market-expanding and business-stealing effects. We surveyed 1100 Italians in their home about their intention to visit or revisit three popular mountain resorts in Northern Italy (Valtellina, Valle d’Aosta, Trentino), and about their experience, knowledge, and appreciation of five well-known local food products of these places (Pizzoccheri pasta, Bresaola dried beef, Fontina cheese, Melinda apples, Speck smoked ham). We find that product experience positively affects the likelihood of (re)visiting both a product's place of origin and the other mountain destinations (market-expanding effect). Conversely, the correct identification of the product's place of origin may reduce the intention to (re)visit the other destinations (business-stealing effect). Finally, strong appreciation for a local food speciality has a positive effect only on the intention to (re)visit the place of origin.

Suggested Citation

  • Alderighi, Marco & Bianchi, Carluccio & Lorenzini, Eleonora, 2016. "The impact of local food specialities on the decision to (re)visit a tourist destination: Market-expanding or business-stealing?," Tourism Management, Elsevier, vol. 57(C), pages 323-333.
    • Handle: RePEc:eee:touman:v:57:y:2016:i:c:p:323-333
    DOI: 10.1016/j.tourman.2016.06.016
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    2. Alžbeta Kiráľová & Lukáš Malec, 2021. "Local Food as a Tool of Tourism Development in Regions," International Journal of Tourism and Hospitality Management in the Digital Age (IJTHMDA), IGI Global, vol. 5(1), pages 54-68, January.
    3. Omar Alsetoohy & Baker Ayoun & Mahmoud Abou-Kamar, 2021. "COVID-19 Pandemic Is a Wake-Up Call for Sustainable Local Food Supply Chains: Evidence from Green Restaurants in the USA," Sustainability, MDPI, vol. 13(16), pages 1-24, August.
    4. Tatjana Mamula Nikolić & Sanja Popović Pantić & Ivan Paunović & Sanja Filipović, 2021. "Sustainable Travel Decision-Making of Europeans: Insights from a Household Survey," Sustainability, MDPI, vol. 13(4), pages 1-21, February.
    5. Dolores Gallardo-Vázquez, 2023. "Attributes influencing responsible tourism consumer choices: Sustainable local food and drink, health-related services, and entertainment," Oeconomia Copernicana, Institute of Economic Research, vol. 14(2), pages 645-686, June.
    6. Vladimir A. Ermolaev & Natalia N. Yashalova & Dmitry A. Ruban, 2019. "Cheese as a Tourism Resource in Russia: The First Report and Relevance to Sustainability," Sustainability, MDPI, vol. 11(19), pages 1-11, October.
    7. Paula Coutinho & Manuel Simões & Carlos Pereira & Teresa Paiva, 2021. "Sustainable Local Exploitation and Innovation on Meat Products Based on the Autochthonous Bovine Breed Jarmelista," Sustainability, MDPI, vol. 13(5), pages 1-20, February.
    8. Alžbeta Kiráľová & Lukáš Malec, 2021. "Local Food as a Tool of Tourism Development in Regions," International Journal of Tourism and Hospitality Management in the Digital Age (IJTHMDA), IGI Global, vol. 5(1), pages 1-15, January.

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    More about this item

    Keywords

    Local food specialities; Mountain regions; Tourism; Market-expanding effect; Business-stealing effect; Multivariate probit model;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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