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A Simultaneous Model of Cigarette Advertising: Effects on Demand and Industry Response to Public Policy

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Author Info
Seldon, Barry J
Doroodian, Khosrow
Abstract

A simultaneous demand and advertising system is used to examine the response of aggregate cigarette demand to advertising and the reaction of consumers and industry to government health warnings and media policy during 1952-84. The results indicate that advertising increases demand and that health warnings reduce consumption. The industry reacts to health warnings by increasing its advertising. Copyright 1989 by MIT Press.

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Article provided by MIT Press in its journal Review of Economics & Statistics.

Volume (Year): 71 (1989)
Issue (Month): 4 (November)
Pages: 673-77
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Handle: RePEc:tpr:restat:v:71:y:1989:i:4:p:673-77

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  1. Henry Saffer & Frank Chaloupka, 1999. "Tobacco Advertising: Economic Theory and International Evidence," NBER Working Papers 6958, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
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This page was last updated on 2009-10-19.

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