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The impact of tobacco advertising bans on consumption in developing countries

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  • Blecher, Evan
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    Abstract

    Tobacco advertising bans have become commonplace in developed nations but are less prevalent in developing countries. The importance of advertising bans as part of comprehensive tobacco control strategies has been emphasised by the Framework Convention on Tobacco Control which calls for comprehensive bans on tobacco advertising. The empirical literature suggests that comprehensive advertising bans have played a role in reducing consumption in developed countries but that limited policies have not. This paper extends this analysis to include 30 developing countries and finds that bans do play an important role in reducing tobacco consumption in these countries. It finds that both comprehensive as well as limited policies are effective in reducing consumption although comprehensive bans have a far greater impact than limited ones. Furthermore, it finds that advertising bans may be even more effective in the developing world than they are in the developed world.

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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of Health Economics.

    Volume (Year): 27 (2008)
    Issue (Month): 4 (July)
    Pages: 930-942

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    Handle: RePEc:eee:jhecon:v:27:y:2008:i:4:p:930-942

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    Web page: http://www.elsevier.com/locate/inca/505560

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    1. Baltagi, Badi H. & Levin, Dan, 1992. "Cigarette taxation: Raising revenues and reducing consumption," Structural Change and Economic Dynamics, Elsevier, vol. 3(2), pages 321-335, December.
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    4. Radfar, Mehran, 1985. "The effect of advertising on total consumption of cigarettes in the U.K. : A comment," European Economic Review, Elsevier, vol. 29(2), pages 225-231.
    5. Bardsley, Peter & Olekalns, Nilss, 1999. "Cigarette and Tobacco Consumption: Have Anti-smoking Policies Made a Difference?," The Economic Record, The Economic Society of Australia, vol. 75(230), pages 225-40, September.
    6. Nelson Jon P., 2003. "Cigarette Demand, Structural Change, and Advertising Bans: International Evidence, 1970-1995," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 2(1), pages 1-29, August.
    7. Nelson, Jon P., 2006. "Cigarette advertising regulation: A meta-analysis," International Review of Law and Economics, Elsevier, vol. 26(2), pages 195-226, June.
    8. Baltagi, Badi H & Levin, Dan, 1986. "Estimating Dynamic Demand for Cigarettes Using Panel Data: The Effects of Bootlegging, Taxation and Advertising Reconsidered," The Review of Economics and Statistics, MIT Press, vol. 68(1), pages 148-55, February.
    9. Duffy, Martyn, 1991. "Advertising and the Consumption of Tobacco and Alcoholic Drink: A System-Wide Analysis," Scottish Journal of Political Economy, Scottish Economic Society, vol. 38(4), pages 369-85, November.
    10. Seldon, Barry J & Doroodian, Khosrow, 1989. "A Simultaneous Model of Cigarette Advertising: Effects on Demand and Industry Response to Public Policy," The Review of Economics and Statistics, MIT Press, vol. 71(4), pages 673-77, November.
    11. Saffer, Henry & Chaloupka, Frank, 2000. "The effect of tobacco advertising bans on tobacco consumption," Journal of Health Economics, Elsevier, vol. 19(6), pages 1117-1137, November.
    12. Duffy, Martyn, 1995. "Advertising in demand systems for alcoholic drinks and tobacco: A comparative study," Journal of Policy Modeling, Elsevier, vol. 17(6), pages 557-577, December.
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    Cited by:
    1. Damien de Walque, 2014. "Risking Your Health : Causes, Consequences, and Interventions to Prevent Risky Behaviors," World Bank Publications, The World Bank, number 16305, October.
    2. Tanja Greiner & Marco Sahm, 2011. "How Effective are Advertising Bans? On the Demand for Quality in Two-Sided Media Markets," CESifo Working Paper Series 3524, CESifo Group Munich.
    3. Anderson, D. Mark, 2010. "Does information matter? The effect of the Meth Project on meth use among youths," Journal of Health Economics, Elsevier, vol. 29(5), pages 732-742, September.
    4. Gregmar Galinato & Aaron Olanie & Jon Yoder, 2013. "The Trade and Health Effects of Tobacco Regulations," Working Papers 2013-09, School of Economic Sciences, Washington State University.
    5. Jeffrey E. Harris & Ana Inés Balsa & Patricia Triunfo, 2014. "Tobacco Control Campaign in Uruguay: Impact on Smoking Cessation during Pregnancy," NBER Working Papers 19878, National Bureau of Economic Research, Inc.
    6. Huang, Rui & Yang, Muzhe, 2010. "Buy What Is Advertised on Television? Evidence from Bans on Child-Directed Food Advertising," Research Reports 149974, University of Connecticut, Food Marketing Policy Center.

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