Competitive Website Evaluation in Higher Education
In: Proceedings of FIKUSZ '12
AbstractThis study addresses the issue of the competitive websites of the universities. Why is it important for the institutions to have competitive website? Because websites are the most important form of their online appearance, as a reflection of the style, the activity and the reputation of the particular institution. The study evaluate the differences of three reference group’s websites: International, European and Hungarian.
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This chapter was published in: Pál Michelberger (ed.) Proceedings of FIKUSZ '12, , pages 147-160, 2012.
This item is provided by Óbuda University, Keleti Faculty of Business and Management in its series Proceedings of FIKUSZ '12 with number 147-160.
website; higher education; competitiveness; evaluation; marketing;
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