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Competitive Website Evaluation in Higher Education

In: Proceedings of FIKUSZ '12

Author

Listed:
  • György Losonczi

    (Óbuda University)

Abstract

This study addresses the issue of the competitive websites of the universities. Why is it important for the institutions to have competitive website? Because websites are the most important form of their online appearance, as a reflection of the style, the activity and the reputation of the particular institution. The study evaluate the differences of three reference group’s websites: International, European and Hungarian.

Suggested Citation

  • György Losonczi, 2012. "Competitive Website Evaluation in Higher Education," Proceedings of FIKUSZ '12, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '12, pages 147-160, Óbuda University, Keleti Faculty of Business and Management.
    • Handle: RePEc:pkk:sfyr12:147-160
    as

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    File URL: http://www.kgk.uni-obuda.hu/sites/default/files/13_Losonczi_Gyorgy.pdf
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    References listed on IDEAS

    as
    1. Berry, Leonard L. & Zeithaml, Valarie A. & Parasuraman, A., 1985. "Quality counts in services, too," Business Horizons, Elsevier, vol. 28(3), pages 44-52.
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    More about this item

    Keywords

    website; higher education; competitiveness; evaluation; marketing;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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