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La qualit? della comunicazione via web per la promozione del turismo nautico

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  • Clara Benevolo
  • Elena Morchio

Abstract

Per le imprese turistiche la presenza sul web ? di primaria importanza, al fine di inserirsi sul mercato turistico internazionale e interfacciarsi con gli utenti, sia potenziali sia effettivi. In questo lavoro viene analizzato il ruolo della comunicazione web nell'ambito del turismo nautico, con particolare riferimento ai porti turistici. Viene quindi proposto un modello di analisi della qualit? dei siti web dei porti turistici, che viene poi applicato ad un campione di porti turistici italiani del nord della Sardegna. La valutazione risultante, integrata da un confronto con adeguati benchmark nazionali ed esteri, permette di individuare e proporre una serie di politiche e strumenti operativi finalizzati alla valorizzazione dei porti turistici e alla promozione del turismo nautico attraverso il web e i social media.

Suggested Citation

  • Clara Benevolo & Elena Morchio, 2015. "La qualit? della comunicazione via web per la promozione del turismo nautico," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, vol. 2015(2), pages 291-313.
  • Handle: RePEc:fan:ededed:v:html10.3280/ed2015-002004
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    References listed on IDEAS

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    More about this item

    Keywords

    Turismo nautico; comunicazione dei porti turistici; valutazione siti web.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance

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