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Coupons as effective and innovative marketing tool

Author

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  • Margarita Išoraitė

    (Vilniaus Kolegija / Higher Education Institution, Lithuania)

Abstract

The article analyses concept of sales promotion, coupons theoretical aspects, coupons as effective sale promotion tools. Coupons for shopping are what the shoppers are mostly looking for. If you are not well familiar with these coupons available online, it is actually a special offer which gives you the flexibility to get a discount from your purchased product financially or in refund form. These coupons are very important in encouraging the buyers to buy the product and thus help the companies to increase the sales. Coupons now are considered as part of recent trends of major businesses to promote their sales. There are several benefits of using online shopping coupons including specially the time that you save.

Suggested Citation

  • Margarita Išoraitė, 2015. "Coupons as effective and innovative marketing tool," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 3(1), pages 104-113, September.
    • Handle: RePEc:ssi:jouesi:v:3:y:2015:i:1:p:104-113
    DOI: 10.9770/jesi.2015.3.1(9)
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    References listed on IDEAS

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    More about this item

    Keywords

    coupons; sales promotion; marketing;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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