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Exploring Audiences’ Behavior in the Theatre Land

In: Proceedings of FIKUSZ '12

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  • Andreea Ciceo

    ()
    (Academy of Economic Studies)

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    Abstract

    The aim of this paper is to reveal updated insights regarding the theatre audiences’ behavior in terms of which are the key motivations that drive them to attend a theatre event, the steps they follow within the making decision process and the variables they take into consideration when evaluating their own overall satisfaction related to the artistic experience.

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    File URL: http://www.kgk.uni-obuda.hu/sites/default/files/03_Andreea_Ciceo.pdf
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    Bibliographic Info

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    This chapter was published in: Pál Michelberger (ed.) Proceedings of FIKUSZ '12, , pages 29-36, 2012.

    This item is provided by Óbuda University, Keleti Faculty of Business and Management in its series Proceedings of FIKUSZ '12 with number 29-36.

    Handle: RePEc:pkk:sfyr12:29-36

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    Related research

    Keywords: motivation; decision making process; arts audience; theatre; performing arts;

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