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The Role Of Public Administration In City Branding The Case Of Cluj-Napoca

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Author Info

  • MONICA MARIA COROS

    ()
    (Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania)

  • MARIUS EMIL COROS

    ()
    (Primaria Municipiului Cluj-Napoca, Romania)

Abstract

This paper focuses on two different topics that apparently do not seem to be linked: city branding and the perception of public administration services. The authors intend to briefly sketch the framework of the manner how public administration institutions can get involved in researching how citizens and private entrepreneurs perceive the services provided by the local authorities of the Municipality of Cluj-Napoca, how the image of these services influences the perception of the city, and how public administration servants can contribute to the development of the city’s brand. We have chosen to focus on Cluj-Napoca, as it is one of the most important cities of Romania, which has also enjoyed a spectacular economic development throughout the past decade. A question may be raised: Is there a linkage between the manner how local public administration institutions are perceived and the way how citizens regard the city from the perspective of branding? We are interested to identify how public services interfere with the branding of a city.

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File URL: http://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_3_2010.pdf
File Function: Revised version, 2010
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Bibliographic Info

Article provided by Babes-Bolyai University, Faculty of Business in its journal JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA.

Volume (Year): (2010)
Issue (Month): ()
Pages:

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Handle: RePEc:bbn:journl:2010_3_4_coros

Contact details of provider:
Postal: Str Horea nr. 7, Cluj-Napoca 400174
Phone: 004 0264 599170
Fax: 004 0264 590110
Email:
Web page: http://www.tbs.ubbcluj.ro/
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Related research

Keywords: tourism offer; Cluj-Napoca; perception of public services; evaluation; local public authorities; city branding.;

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  1. Mohammad SHAMSUDDOHA & Tayub CHOWDHURY, 2009. "Opportunities Of Developing Tourism Industry In Bangladesh," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 8(8), pages 22-26, December.
  2. Emilia Gabroveanu & Roxana Elena Stan & Nicoleta Radneantu, 2009. "Analysis of Main Economic Factors Influence on Romanian Tourists Number Accommodated in Romania, using Anova Method," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 5(05(534)), pages 63-68, May.
  3. Jasmina GRZINIC, 2008. "Trends in croatian hotel industry," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 6(1), pages 122-128, November.
  4. Jasmina GRZINIC, 2008. "Trends in Croatian hotel industry," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(36), pages 905-912, may.
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