Malaysian Fine Dining Restaurants: Profiling Of Consumers’ Demographics And Dining-Out Behavior And Determination Of Purchasing Orientation Via Demographic Features
AbstractThis study examines the association of the demographic profiles and dining out behavior of Malaysian fine dining restaurant consumers’ with their purchasing orientation. Additionally, consumers’ purchasing orientation via their demographic features was determined. Surveys were conducted using self-administered questionnaire at 8 fine dining restaurants. 1200 questionnaires were distributed and 419 useable questionnaires were collected. Data were analyzed using the SPSS employing cross-tabulation and logistic regression. Findings showed that 4 demographic variables i.e. gender, educational level, occupation and monthly income and 3 dining-out behavior i.e. frequency of visit, dining-out companion (with family) and reason for dining-out (special occasion) were found to have significant association with consumers’ purchasing orientation. 4 demographic variables i.e. gender, educational level, occupation and income were shown as significant determinants of consumer purchasing orientation. The findings of this study should be of interest to this industry. The profiling of the demographics and dining-out behaviour of the consumers’ of fine dining restaurant as well as the creation of a logistic regression equation to predict the probability of cluster membership will help restaurateurs understand their customers better and enable effective actions for business improvement via accurate business forecasting and target segments that are much more likely to patronize their restaurant
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Global Research Agency in its journal Journal of Global Business and Economics.
Volume (Year): 5 (2012)
Issue (Month): 1 (July)
Contact details of provider:
Web page: http://www.globalresearch.com.my/journal.htm
Market segmentation; fine dining restaurants; consumer purchasing orientation; active/ passive consumer; demographic variables; dining-out behavior;
Find related papers by JEL classification:
- M0 - Business Administration and Business Economics; Marketing; Accounting - - General
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (editor).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.