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Opinions On The Improvement Of Domestic And International Promotion Of Tourist Offer From Saint George

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  • Erika KULCSÁR

    ("Babeº-Bolyai" University of Cluj-Napoca, Romania)

Abstract

A very important factor and with direct implications in the process of development of the existing tourism potential is the marketing activities related to the promotion of tourist offer both domestically and internationally. Knowledge from direct source of the opinions of managers and directors of the most important tourist locations providing tourism services - hotels and hostels - imposed the achievement of a qualitative marketing research. The qualitative research was conducted in Sfântu Gheorghe. This paper contains the vertical and horizontal analysis of the eight subjects interviewed. The qualitative marketing research aims at knowing the opinions of managers of hotels and hostels in Sfântu Gheorghe on their promotional activity over time in the future.

Suggested Citation

  • Erika KULCSÁR, 2011. "Opinions On The Improvement Of Domestic And International Promotion Of Tourist Offer From Saint George," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 11(11), pages 28-34, December.
    • Handle: RePEc:scm:rdtusv:v:11:y:2011:i:11:p:28-34
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    References listed on IDEAS

    as
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    2. A. Jolibert & P. Jourdan, 2005. "Marketing Research," Post-Print halshs-00095262, HAL.
    3. Nicolae Teodorescu & Aurelia-Felicia Stancioiu & Laurentiu-Dan Anghel & Diana Maria Vranceanu, 2007. "Qualitative versus quantitative marketing research," Management & Marketing, Economic Publishing House, vol. 2(3), Autumn.
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