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Qualitative versus quantitative marketing research


Author Info

  • Nicolae Teodorescu

    (Academy of Economic Studies, Bucharest)

  • Aurelia-Felicia Stancioiu

    (Academy of Economic Studies, Bucharest)

  • Laurentiu-Dan Anghel

    (Academy of Economic Studies, Bucharest)

  • Diana Maria Vranceanu

    (Academy of Economic Studies, Bucharest)


Marketing research approach might be accomplished in different ways. In the practical view, we can say that treating it as quantitative and qualitative is more pragmatic and operational.

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Bibliographic Info

Article provided by Economic Publishing House in its journal Management & Marketing.

Volume (Year): 2 (2007)
Issue (Month): 3 (Autumn)

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Handle: RePEc:eph:journl:v:2:y:2007:i:3:n:3

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Related research

Keywords: qualitative research; quantitative research; qualitative techniques; sample; sampling; weighting factors.;


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Cited by:
  1. Erika KULCSÁR, 2011. "Opinions On The Improvement Of Domestic And International Promotion Of Tourist Offer From Saint George," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 11(11), pages 28-34, December.


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