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Qualitative versus quantitative marketing research

Author info | Abstract | Publisher info | Download info | Related research | Statistics
Author Info
Nicolae Teodorescu (Academy of Economic Studies, Bucharest)
Aurelia-Felicia Stancioiu (Academy of Economic Studies, Bucharest)
Laurentiu-Dan Anghel (Academy of Economic Studies, Bucharest)
Diana Maria Vranceanu (Academy of Economic Studies, Bucharest)

Additional information is available for the following registered author(s):

Abstract

Marketing research approach might be accomplished in different ways. In the practical view, we can say that treating it as quantitative and qualitative is more pragmatic and operational.

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Publisher Info
Article provided by Economic Publishing House in its journal Management & Marketing.

Volume (Year): 2 (2007)
Issue (Month): 3 (Autumn)
Pages:
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Handle: RePEc:eph:journl:v:2:y:2007:i:3:n:3

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Related research
Keywords: qualitative research; quantitative research; qualitative techniques; sample; sampling; weighting factors.;

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This page was last updated on 2009-12-14.

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