Qualitative versus quantitative marketing research
AbstractMarketing research approach might be accomplished in different ways. In the practical view, we can say that treating it as quantitative and qualitative is more pragmatic and operational.
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Bibliographic InfoArticle provided by Economic Publishing House in its journal Management & Marketing.
Volume (Year): 2 (2007)
Issue (Month): 3 (Autumn)
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qualitative research; quantitative research; qualitative techniques; sample; sampling; weighting factors.;
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- Erika KULCSÁR, 2011. "Opinions On The Improvement Of Domestic And International Promotion Of Tourist Offer From Saint George," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 11(11), pages 28-34, December.
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