Management & Marketing

Editor:
For technical questions regarding this series, please contact (Simona Vasilache)
Series handle: repec:eph:journl

• Romanian legislation regarding the regulation of marketing communication
  by Olimpia BAN & Dorin COITA [Downloadable!]
• Cost management in the conditions of the actual world financial crisis
  by Eliza Ştefania BANA & Florin SGARDEA [Downloadable!]
• The management of the enterprise’s financial structure
  by Mihaela-Brânduşa TUDOSE [Downloadable!]
• Conflicts of interest’s management within credit rating agencies
  by Cristian MARZAVAN & Tănase STAMULE [Downloadable!]
• The internal and external environment analysis of Romanian naval industry with SWOT model
  by Carmen GASPAROTTI [Downloadable!]
• Student’s management – educational activity orientation for supporting and student’s consciousness
  by Carmen Elena STOENOIU & Ioan ABRUDAN & Sorana Daniela BOLBOACĂ [Downloadable!]
• Desirable typologies of organizational culture in quality management implementation. Communicational findings
  by Mihaela Alexandra IONESCU & Ştefan BRATOSIN [Downloadable!]
• A managerial modernization model in crisis conditions
  by Ion VERBONCU & Ion PURCARU [Downloadable!]
• Managing your executive MBA program to its maximum sales potential: an exploratory and holistic approach
  by Francis PETIT [Downloadable!]
• In the mood for a commercial break? A model of consumer response to television commercials during sensitive news
  by Anca C. MICU & Esther THORSON & Michael ANTECOL [Downloadable!]
• Social enterprise and competitiveness
  by Anca BORZA & Razvan NISTOR & Catalina MITRA & Ovidiu BORDEAN [Downloadable!]
• Evaluating linear-nonlinear thinking style for knowledge management education
  by Constantin Bratianu & Simona Vasilache [Downloadable!]

• Prerequisites for reconsidering the importance of human capital in management
  by Adelina PALADE [Downloadable!]
• A statistical distribution useful in product life-cycle modeling
  by Emil PETRESCU [Downloadable!]
• Analysis of the potential of the R & D sector to generate a competitive advantage on a national level
  by Florin VĂDUVA & Rodica GHERGHINA & Ioana DUCA [Downloadable!]
• Corporate governance –assessments and objectives regarding the implementation and assimilation process in Romania
  by Maria MANOLESCU & Aureliana Geta ROMAN & Cleopatra ŞENDROIU & Georgeta PETRE & Alexandra LAZĂR & Sorinel DOMNIŞORU [Downloadable!]
• Creative economy’s gauges. Romania’s case
  by Mina IVANOVICI & Anca MÂNDRULEANU [Downloadable!]
• Some considerations about the management of metadata
  by Viorel Gh. Vodă [Downloadable!]
• Noise in negotiation – towards a typology
  by Tatiana Segal [Downloadable!]
• Which are the challenges of the corporate finance within East European emerging countries? Overview on the peculiarities of the finance mechanisms
  by Cristina Maria TRIANDAFIL & Petre BREZEANU [Downloadable!]
• Credit analysis policies in construction project finance
  by Andra–Maria VASILESCU & Alina Mihaela DIMA & Simona VASILACHE [Downloadable!]
• Start-up marketing: how to become a player on the B2B services market in Romania
  by Nicoleta-Dorina RACOLTA-PAINA & Sorina-Diana MONE [Downloadable!]
• Strategies of post-adhesion of the Chamber of Commerce and Industry of Bucharest – a marketing approach
  by Ion PÂRGARU & Aurelia-Felicia STĂNCIOIU & Nicolae TEODORESCU & Oana Maria REZEANU & Sandel GRONSKI [Downloadable!]
• An empirical research on the messages transmitted by the universities mottos
  by Constantin BRATIANU & Ştefan STANCIU [Downloadable!]
• Applying Marketing To Higher Education: Scope And Limits
  by Luminiţa NICOLESCU [Downloadable!]
• Consumer innovativeness: a marketing approach
  by Costinel DOBRE & Anca DRAGOMIR & Gheorghe PREDA [Downloadable!]
• Financing of innovations – thresholds and options
  by Alfred SPIELKAMP & Christian RAMMER [Downloadable!]

• A comparative study of women in the european business world
  by Daniela ISTODOR [Downloadable!]
• Brand management in the context of implementing the "community trademark" concept
  by Ciprian-Marcel POP & Delia RUS CIUREA [Downloadable!]
• Modelling and optimizing multiple attribute decisions by using fuzzy sets
  by Gh. Gh. IONESCU & Adina NEGRUSA [Downloadable!]
• Economic and social disparities of Romania in regional and county profile
  by Constantin LEFTER & Cristinel CONSTANTIN [Downloadable!]
• An algorithmic approach for modelling customer expectations
  by Nicolae POP & Adriana AGAPIE & Nicolae TEODORESCU [Downloadable!]
• Ethnic minority entrepreneurship in Britain
  by David McEvoy & Khalid HAFEEZ [Downloadable!]
• Discovering and managing creativity in product development
  by Radu MIHALCEA [Downloadable!]
• Student attitudes to entrepreneurship
  by Christine K. VOLKMANN & Kim Oliver TOKARSKI [Downloadable!]
• Corporate social responsibility and global standardization: sustainable environmental management in the chemical industry
  by Patricia R. TODD [Downloadable!]

• The „5S” strategy for continuous improvement of the manufacturing processes in autocar exhaust
  by Gheorghe DULHAI [Downloadable!]
• Logistics’ place in the global administration of the product’s life cycle
  by Ion STANCU & Mihai VARZARU [Downloadable!]
• Interactions among components of a university system
  by Mihaela PAUN & Miltiade STANCIU [Downloadable!]
• 12th grade students’ behavior in the decision making process of educational choices
  by Mihai-Florin BACILA [Downloadable!]
• Adaptive multiagent system for seismic emergency management
  by Florin LEON & Mihai Horia ZAHARIA & Gabriela M. ATANASIU [Downloadable!]
• The elaboration and implementation of a strategic management model on the Romanian market
  by Cristian Costin NEDELCU [Downloadable!]
• The impact of the future Free Trade Agreement between the European Union and South Korea on the European and Romanian economies – a marketing research
  by Iacob CATOIU & Tudor EDU [Downloadable!]
• Price determination and price strategy in the marketing view
  by Nicolae TEODORESCU & Nicolae Alexandru POP & Aurelia-Felicia STANCIOIU [Downloadable!]
• Linking the double helix of learning and work to the triple helix of university – industry – government in the Europe of knowledge
  by Dumitru MIRON [Downloadable!]

• Managerial methodology in banking institutions
  by Raluca STANCU [Downloadable!]
• Estimation of the Romanian hospitals efficiency in relation to hospital market competition
  by Simona VASILACHE & Mihaela Cornelia PREJMEREAN [Downloadable!]
• On A Model Regarding The Product Life Cycle
  by Alexandru ISAIC-MANIU & Viorel Gh. VODĂ [Downloadable!]
• Assessment of the employees’ performance – premise for the increase of the quality of the distribution services
  by Alecxandrina DEACONU & Cristian MARINAS & Ramona PUIA [Downloadable!]
• Strategies for regional sustainable development in South-West Oltenia
  by Dragos TALVESCU & Alina Mihaela DIMA [Downloadable!]
• Vision, mission and corporate values. A comparative analysis of the top 50 U.S. companies
  by Constantin BRATIANU & Georgiana Victoria BALANESCU [Downloadable!]
• Examining the antecedents and outcomes of Romanian entrepreneurial orientation
  by Kevin GROVES & Carmen PAUNESCU [Downloadable!]

• Knowledge management implications
  by Anca MANDRULEANU & Mina IVANOVICI [Downloadable!]
• Organizational knowledge dynamics
  by Simona VASILACHE [Downloadable!]
• Integrating artificial intelligence into organizational intelligence
  by Florin LEON & Gabriela M. ATANASIU [Downloadable!]
• Ethics in marketing communication
  by Silvia MUHCINA & Veronica POPOVICI [Downloadable!]
• Romanian academic marketing. Present and perspectives
  by Nicolae Al. POP [Downloadable!]
• The importance of loyalty of highly performing employees for organizational performance
  by Ioana-Lavinia RASCA & Alecxandrina DEACONU [Downloadable!]
• The human implications of management reengineering
  by Ion VERBONCU & Aurel MANOLESCU [Downloadable!]
• Leadership and management in the transition Romanian higher education system
  by Constantin BRATIANU [Downloadable!]
• Does sovereign risk have an effect on corporate rating? Case-study for emerging versus developed countries
  by Cristina Maria TRIANDAFIL & Petre BREZEANU [Downloadable!]

• Managing quality in organizations through performance measurement
  by Carmen PAUNESCU & Irina PURCAREA & Carmen PANTEA [Downloadable!]
• Power and satisfaction in the retailer-producer relationship
  by Corina PELAU [Downloadable!]
• Romania as a project-oriented society
  by Alina BARGAOANU & Loredana CALINESCU [Downloadable!]
• Common dimensions for entrepreneurship and strategy: the need for strategic entrepreneurship
  by Adrian Dumitru TANTAU [Downloadable!]
• Romania trying to be an European brand
  by Luminiţa NICOLESCU & Cristian PAUN & Irina Alina POPESCU & Alina DRAGHICI [Downloadable!]
• Typological aspects of retailers on the background of market concentration
  by Dan Cristian DABIJA & Nicolae Al. POP [Downloadable!]
• Stress – a risk for organizational performance
  by Alecxandrina DEACONU & Lavinia RASCA [Downloadable!]
• Using measures of emotions to improve work climate, products and decisionmaking
  by H. Richard PRIESMEYER & Suzanne D. MUDGE [Downloadable!]
• An exploratory study of the effect of social capital on supply chain relationships: the case of Romania
  by Daniel A. GLASER-SEGURA & Laurenţiu-Dan ANGHEL [Downloadable!]

• The new concurrent environment and the Eastern Europe changes
  by Petru FILIP [Downloadable!]
• Human resource management in change – one reason: the European Union
  by Hannah HERLEMANN [Downloadable!]
• Do financial markets discipline firms for illegal corporate behaviour?
  by Monique ARNOLD & Peter-Jan ENGELEN [Downloadable!]
• Financial modeling of project financing transactions
  by Manlio Genero [Downloadable!]
• A glance of modern logistics. Demand planning process
  by Domenico NETTI [Downloadable!]
• The specific communication strategy for organizations which operate on the writing instruments market
  by Irina Olimpia SUSANU & Nicoleta CRISTACHE [Downloadable!]
• Localisation vs. globalisation of typical products and experiential consumption
  by Vittoria MARINO & Carmen GALLUCCI & Giada MAINOLFI [Downloadable!]
• The innovation misstep
  by Andrew R. THOMAS [Downloadable!]
• Project oriented university – an emerging concept
  by Alina BARGAOANU & Elena NEGREA & Loredana CALINESCU [Downloadable!]
• From formal quality to substantial quality: the role of business case in project management
  by Giuseppe FESTA & Gerardino METALLO & Maria Teresa CUOMO [Downloadable!]
• Industrial placements for undergraduate students – challenges and opportunities
  by Ivor PERRY & Luisa BORG-MYATT [Downloadable!]
• Authentic learning in business organizations: opportunities and challenges
  by Cristina Neesham [Downloadable!]
• From e-learning to integrated learning architectures. A novel approach to learning management in corporate and higher education contexts
  by Tilman KUECHLER & Karen SCHMIDT [Downloadable!]
• Fundamental processes in developing organizational intelligence
  by Constantin BRATIANU & Simona VASILACHE [Downloadable!]

• The elaboration of the strategic plan regarding human resources
  by Cristina Maria Stoica [Downloadable!]
• The need to identify and promote Galaţi touristic area in order to eliminate regional economic disparities
  by Nicoleta Cristache & Irina Susanu [Downloadable!]
• Types of non-probabilistic sampling used in marketing research. „Snowball” sampling
  by Manuela Rozalia Gabor [Downloadable!]
• Book market and its main characteristics
  by Victor Boscaiu & Alexandru Isaic-Maniu & Viorel Gh. Voda [Downloadable!]
• Operational multidimensional character of the credit-scoring models, applicable to the BSE listed companies, section of equipments
  by Cristina Maria Triandafil & Petre Brezeanu [Downloadable!]
• Seismic risk management of lifeline system in urban infrastructure
  by Gabriela M. Atanasiu & Ana-Diana Ancas & Florin Leon [Downloadable!]
• Qualitative versus quantitative marketing research
  by Nicolae Teodorescu & Aurelia-Felicia Stancioiu & Laurentiu-Dan Anghel & Diana Maria Vranceanu [Downloadable!]
• Strategic views regarding the relationship marketing approach and the transactional marketing approach within the financial and banking segment
  by Alina Filip & Nicolae Al. Pop [Downloadable!]
• Entry strategy concepts, determinants and options of US firms into Romania
  by Andrew R. Thomas [Downloadable!]

• Sustainable Human Development Management and its Determining Indicators
  by Carmen Bunea [Downloadable!]
• Globalization and Change Management
  by Alecxandrina Deaconu [Downloadable!]
• Pharmaceutical Marketing in the Sanitary-Veterinary Sector
  by Mihaela Cornelia Prejmerean & Simona Vasilache [Downloadable!]
• The Design of Project Management Structural Organization
  by Dumitru Constantinescu & Cristian Etegan [Downloadable!]
• The Cost per Student Equivalent, a University Financial Management Tool
  by Constantin Oprean & Vasile Motoc & Camelia Oprean [Downloadable!]
• The Vision and Mission of the University. Case Study – The Academy of Economic Studies of Bucharest
  by Constantin Bratianu & Ionela Jianu [Downloadable!]
• A Statistical Approach to Brand Positioning
  by Alexandru Isaic-Maniu & Viorel Gh. Voda [Downloadable!]
• The Analysis of the System of Factors Influencing Individual Consumer Behaviour
  by Gabriel Bratucu & Tamara-Oana Bratucu [Downloadable!]
• About Culture and Value. Research Orientations in Cross-Cultural Management
  by Pierre Dupriez [Downloadable!]

• Principles of the Commercial Department Personnel Management in the Textile Industry
  by Raluca P. Lazarescu [Downloadable!]
• Qualitative Techniques for Evaluating the Impact of Risk on Organizations
  by Laura Elly Novac & Petre Brezeanu [Downloadable!]
• Organizational Structures of the Enterprise for Implementing Marketing-Controlling
  by Corina Pelau [Downloadable!]
• Marketing Consultancy for Launching a New Service
  by Sebastian A. Vaduva & Ioan St. Fotea [Downloadable!]
• The Management of the EU Financed Projects Promotional Campaigns
  by Loredana Calinescu [Downloadable!]
• Competition Challenges for Romanian Business Environment in the Context of EU Adhesion
  by Alina Mihaela Dima [Downloadable!]
• Academic Management of International Relations
  by Viorel Lefter & Anca Bogdan [Downloadable!]
• The Entrepreneurial Approach in Marketing
  by Florin Foltean [Downloadable!]
• Necessary Mutations in the Marketing Occupations Classification in Romania
  by Carmen Balan [Downloadable!]
• "The Moral Model Crisis" – a reality?
  by Anca Borza & Mirela Popa & Codruta Osoian [Downloadable!]
• Knowledge Management Concepts and Models Applicable in Regional Development
  by Andrei Nestian [Downloadable!]
• The Semantic Dynamics of the Intellectual Capital Concept
  by Ionela Jianu & Constantin Bratianu [Downloadable!]
• Strategic Approaches in World Pharmaceutical Industry
  by Ruxandra Ciulu [Downloadable!]

• Project management - a growing profession. The Romanian case
  by Alina Bargaoanu & Paul Dobrescu [Downloadable!]
• Performance measuring of tourism small medium-sized enterprises
  by Anca Borza & Ovidiu Bordean [Downloadable!]
• A study of Irish service SMEs, concerning quality management programmes
  by Vicky O'Rourke & Billy Bennett [Downloadable!]
• Intellectual capital as a source of the competitive advantage
  by Christina Suciu [Downloadable!]
• Dimensions of knowledge capital
  by Marin Apetroae & Adrian Curaj [Downloadable!]
• In search of intelligent organizations
  by Constantin Bratianu & Simona Vasilache & Ionela Jianu [Downloadable!]
• A mid-term prevision for the medical social services necessities
  by Nicoleta Petcu & Bogdan Bacanu [Downloadable!]
• Knowledge management and organizational culture
  by Ivor Perry & B.Phil & Sarah Tangai [Downloadable!]
• Market research on Brasov community issues
  by Gabriel Bratucu & Tiberiu Foris & Irina Visan & Tamara-Oana Bratucu [Downloadable!]
• Customer relationship management
  by Mihaela Cornelia Prejmerean & Alina Mihaela Dima [Downloadable!]
• Integrated communication in the client-bank relationship
  by Irina Bena [Downloadable!]
• Dimensions of relationship marketing in the Romanian bank sector. Case study: BRD Express
  by Nicolae Al. Pop & Corina Pelau [Downloadable!]
• The organizational culture role in promoting innovations
  by Adrian Dumitru Tantau [Downloadable!]
• R&D - Strategic elements for innovation and market success
  by Alfred Spielkamp & Christian Rammer [Downloadable!]
• IT based integration business processes
  by Radu Lixandroiu [Downloadable!]

• Euro, subject or instrument of marketing
  by Florina Pinzaru [Downloadable!]
• Modern methods for risks identification in risk management
  by Laura Elly Novac & Petre Brezeanu [Downloadable!]
• Internal social responsibility and the lohn production. Case study: a small firm from textile industry with foreign capital
  by Nicoleta Dorina Racolta-Paina & Veronica Maria Mateescu [Downloadable!]
• Tourists behavior and nationality - criteria for tourists classification and market segmentation
  by Dorin Cristian Coita & Alexandru Nedelea [Downloadable!]
• Organizational culture evolution - problems of structure and competence
  by Eugenia Campeanu-Sonea & Adrian Sonea [Downloadable!]
• Management and marketing university education. Opinions and trust levels of different public categories
  by Adriana Zait [Downloadable!]
• Project management - a premise for macroeconomic development
  by Alina Bargaoanu [Downloadable!]
• A new paradigm in contemporary marketing: relational marketing
  by Nicolae Al. Pop [Downloadable!]
• An analysis model for the organizational intellectual capital
  by Constantin Bratianu [Downloadable!]
• Influence of culture on decisions in marketing mix in the international context
  by Constantin Sasu [Downloadable!]

• Impact of the Managerial Communication upon the Work Productivity in Organization
  by Luminita Lupu & Monica Voicu [Downloadable!]
• Marketing Specialization in the Sanitary-Veterinary Field
  by Mihaela Cornelia Prejmerean [Downloadable!]
• Marketing in the Public Administration
  by Alexandru Nedelea [Downloadable!]
• Knowledge Transfer through European Project Management
  by Gabriela Maria Atanasiu [Downloadable!]
• Integration of Social Responsibility in Business Strategies of the Romanian Organizations. A Study in the West Region
  by Valentin Munteanu & Ioan Marius Pantea & Petru Stefea [Downloadable!]
• Mission and Social Responsibility of Business Organization
  by Gh. Gh. Ionescu [Downloadable!]
• Importance of Trust within the Virtual Companies
  by Dieter J. G. Schneider & Marliese Fladnitzer & Sonja Bidmon [Downloadable!]
• Analysis of the satisfaction factors in international cooperation activities with and without capital investment in SMEs
  by Bernhard Swoboda & Martin Jaeger [Downloadable!]
• A Comparative Analysis of the American and Romanian Business Education Programs
  by Constantin Bratianu & Christopher L. Shook [Downloadable!]

• Peter F. Drucker - "The Fiery Stake" of the Modern Management
  by Ioan Mihut [Downloadable!]
• Logistics - Source of Competitivity
  by Liviu Ilies [Downloadable!]
• CATI: Telephone Interviewing Technique
  by Carmen Balan [Downloadable!]
• Employment and the New Challenges
  by Gh. Gh. Ionescu [Downloadable!]
• Management, Efficiency and Efficacy
  by Ion Verboncu [Downloadable!]
• Qualitative Methods Used in Market Research
  by Gabriel Bratucu & Tamara-Oana Bratucu [Downloadable!]
• Professional Mobility and the Human Resources Flexibility - Premises of the Employment Improvement of Labor Force in Industry
  by Anca Borza & Mirela Popa & Codruta Osoian [Downloadable!]
• Trends in the Marketing Development within the Context of the Knowledge Based Economy
  by Valerica Olteanu [Downloadable!]
• Cultural Dimensions in the Romanian Management
  by Ioan Mihut & Dan Lungescu [Downloadable!]

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This page was last updated on 2009-10-28.