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A Critical Review Of Market-Orientation In The Organisational Culture Of Post-Merger Organisations

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  • Nicholas CHANDLER

    (Budapest Business School)

Abstract

The aim of this paper is to review the literature concerning the key factors affecting a post-merger organisation from the aspect of market orientation and organisational culture as a means of developing a conceptual framework. In the context of a large complex organisation (a Higher Education Institution), the literature indicates that there is a greater propensity for the emergence of subcultures. A number of external pressures are also found to impact upon the emergence of a market orientation. Through the findings a conceptual framework is developed which is to serve as a basis for further research.

Suggested Citation

  • Nicholas CHANDLER, 2013. "A Critical Review Of Market-Orientation In The Organisational Culture Of Post-Merger Organisations," Management & Marketing, Economic Publishing House, vol. 8(Special-I), pages 111-124, October.
    • Handle: RePEc:eph:journl:v:8:y:2013:i:special-issue:p:111-124
    as

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