Internal and external communication within cultural organizations
AbstractThe present paper aims at analyzing organizational communication and focuses on the aspects of internal and external communication within cultural organizations in Romania. Starting with the description of the general characteristics of internal and external communication, the article sets out to explain these phenomena in the context of cultural organizations. For this purpose, the authors seek to identify the type of communication, which is more pronounced in case of cultural entities. Concerning the methodology, the study is based on a quantitative research. Therefore, a questionnaire was compiled and applied to a representative sample of 300 cultural organizations in the Centre Development Region of Romania. In accordance with the obtained results, the first conclusion to be drawn is that cultural organizations pay a greater attention to external communication than to internal communication. The second conclusion is that there are no significant differences between the cultural entities of the private and the public sectors, regarding their external and internal communication.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Economic Publishing House in its journal Management & Marketing.
Volume (Year): 7 (2012)
Issue (Month): 4 (Winter)
Contact details of provider:
organizational communication; external communication; internal communication; cultural organization; public cultural organization; private cultural organization.;
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Simona Vasilache).
If references are entirely missing, you can add them using this form.