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Data Collection In Romanian Market Research: A Comparison Between Prices Of Papi, Cati And Cawi

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Author Info

  • Alina BARBU

    (Academy of Economic Studies, Bucharest)

  • Alexandru ISAIC-MANIU

    (Academy of Economic Studies, Bucharest)

Abstract

Market research through surveys uses several data collection methods, usually: face to face interviews (PAPI), telephone interviews (CATI), online interviews (CAWI). This paper presents the data collection methods currently used in the world and in Romania and a comparison between methods depending on the main criteria of choice: sample size, interview length, target incidence and survey price. Statistical analyses based on these variables lead to an evaluation of the methods on each criterion; this reveals situations where certain methods are more suitable than others, depending on which criterion is most important for the research. The analysis is based on actual price simulations in a marketing research company and is relevant for the current status of market research in Romania.

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File URL: http://www.managementmarketing.ro/pdf/articole/230.pdf
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Bibliographic Info

Article provided by Economic Publishing House in its journal Management & Marketing.

Volume (Year): 6 (2011)
Issue (Month): 3 (Autumn)
Pages:

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Handle: RePEc:eph:journl:v:6:y:2011:i:3:n:1

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Related research

Keywords: computer aided telephone interviews (CATI); computer aided web interviews (CAWI); data collection methods; market research through surveys; pen and paper interviews (PAPI).;

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