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A comparative approach of the generic strategies within the hotel industry: Romania vs. USA

Author

Listed:
  • Ovidiu-Niculae BORDEAN

    (Babeș-Bolyai University, Cluj-Napoca)

  • Anca BORZA

    (Babeș-Bolyai University, Cluj-Napoca)

  • Daniel GLASER-SEGURA

    (Texas A&M University, San Antonio)

Abstract

Generic strategies have been reported in several industries in the past years. Still, so far there is a lack of clear evidence regarding the way in which generic strategies appear to be used within the hospitality industry. The paper envisions on a comparative approach regarding one of the most well-known and highly cited strategy typologies within the context of two regions pertaining to Romania and US, respectively. Our study uses a survey based on a pre-tested questionnaire to address the generic strategies and the way they are reflected in the daily activities of hotel managers from Cluj- Napoca and San Antonio. Using the factor analysis we were able to draw some conclusion about the existence of the generic strategies in the Romanian and American hotel industry. The paper presents some comparison on hotel industry practices between the countries and suggests managerial implication for development of generic strategies within this industry. This is one of the first studies undertaken to highlight a dual approach in respect to the generic strategies within the hotel industry and the results prove to be of utterly importance for both academics and industry leaders.

Suggested Citation

  • Ovidiu-Niculae BORDEAN & Anca BORZA & Daniel GLASER-SEGURA, 2011. "A comparative approach of the generic strategies within the hotel industry: Romania vs. USA," Management & Marketing, Economic Publishing House, vol. 6(4), Winter.
    • Handle: RePEc:eph:journl:v:6:y:2011:i:4:n:2
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    Citations

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    Cited by:

    1. Sayin Ferhan & Croitoru Gabriel & Robescu Valentina Ofelia & Florea Nicoleta Valentina, 2022. "Increasing the Efficiency of The Romanian Tourism Sector by Improving the Service Management and using Mathematical Modeling," Valahian Journal of Economic Studies, Sciendo, vol. 13(1), pages 75-88, April.
    2. Raluca Andreea TRANDAFIR, 2015. "The Swot Analysis Of A Romanian Seaside Hotel Company," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 8, pages 191-193, June.
    3. Daniel RUSU, 2021. "Time Horizons Management within Corporate Strategies," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 84-93.
    4. Omsa, Sirajuddin & Abdullah, Ibrahim H. & Jamali, Hisnol, 2017. "Five Competitive Forces Model and the Implementation of Porter’s Generic Strategies to Gain Firm Performances," INA-Rxiv 9hbwt, Center for Open Science.
    5. Ovidiu-Niculae Bordean & Anca Borza, 2014. "Strategic Management Practices within the Romanian Hotel Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(Special 8), pages 1238-1238, August.
    6. Daniel RUSU, 2022. "Association of Knowledge Management with Strategic Management: Directions and Trends at International Level," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 7(1), pages 49-66, February.

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