Models for the internationalization of the business: a diversity-based approach
AbstractEvery time a company goes international, it could confront the complex conglomerate of various conditions and trends of the environment and its own status. This paper aims to propose a systematic analysis of different problems of the internationalization of the company and based on the results, it suggests a new solution. Various aspects of the internationalization are to be found in the numerous models included in the specialized literature. These models could be grouped in progressive models, contingency models and interactive models depending on the main criterion of each category. The results of this analysis represent reference points for those who are interested in the topic concerning the internationalization of the company because they offer solutions.
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Bibliographic InfoArticle provided by Economic Publishing House in its journal Management & Marketing.
Volume (Year): 7 (2012)
Issue (Month): 1 (Spring)
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company internationalization; internationalization model; progressive model; contingency model; interactive model.;
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