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An empirical analysis of after sales service and customer satisfaction

Author

Listed:
  • Nazim HUSSAIN

    (IQRA University, Islamabad Pakistan)

  • Waheed Akbar BHATTI

    (IQRA University, Islamabad Pakistan)

  • Azhar JILANI

    (Allama Iqbal Open University, Islamabad)

Abstract

In today’s ever changing competitive environment, business cannot survive unless they satisfy their customers. The delivery of after sales service by a company is critical in satisfying customer needs and perceptions. In order to have quality after sales service a proper delivery system has to be in place. This is an empirical study on after sales quality of Pakistan’s automotive battery manufacturer. The research measured the quality of service in Atlas Battery, selling product with the brand name of AGS by using the Servqual method. The data was collected using an instrument from previous study to study the impact of quality of after sales services on customer satisfaction. The main variables effecting customer satisfaction are product quality and social responsibility. The results reveal that customer satisfaction increases with better service delivery.

Suggested Citation

  • Nazim HUSSAIN & Waheed Akbar BHATTI & Azhar JILANI, 2011. "An empirical analysis of after sales service and customer satisfaction," Management & Marketing, Economic Publishing House, vol. 6(4), Winter.
    • Handle: RePEc:eph:journl:v:6:y:2011:i:4:n:6
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    Cited by:

    1. Raza, Syed Shabbar & Janajreh, Isam & Ghenai, Chaouki, 2014. "Sustainability index approach as a selection criteria for energy storage system of an intermittent renewable energy source," Applied Energy, Elsevier, vol. 136(C), pages 909-920.

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