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Planning Marketing Activity during Periods of Crisis

Author

Listed:
  • Iordache Maria Carmen

    („Constantin Brâncoveanu” University, Faculty of Management Marketing in Economic Affairs, Rm. Vâlcea)

  • Ciochina Iuliana

    („Constantin Brâncoveanu” University, Faculty of Management Marketing in Economic Affairs, Rm. Vâlcea)

Abstract

In a period of world financial crisis which hinders the common development of businesses and strongly affects human and material resouces, all companies are concerned with buying behaviors changing. On the other hand, business environments realize that surviving over the crisis period depends on maintaining relations with customers and partners. The business world had registered deep changes lately, so that managers and entrepreneurs have had to make hard efforts for a permanent adjustment to the market, to be able to face sudden changes in customers’ behavior, in the clients’ and suppliers’ attitude, the reaction speed making the difference between winners and losers. As the granted budgets are less and less creativity can lead to a significant increase of market quota, to identifying some clear opportunities, good ideas can launch or save a business.

Suggested Citation

  • Iordache Maria Carmen & Ciochina Iuliana, 2010. "Planning Marketing Activity during Periods of Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 395-400, October.
    • Handle: RePEc:ovi:oviste:v:10:y:2010:i:2:p:395-400
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    More about this item

    Keywords

    crisis; crisis marketing; planning; cause related marketing;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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