Rochester, Business - Marketing Science

For technical questions regarding this series, please contact (Thomas Krichel)
Series handle: repec:fth:robums

• 95-06 Manging a Distribution Channel Under Asymmetric Information with Performance Requirements
  by Moorthy, S. & Desiraju, R.
• 95-04 Advertising and Quality: An Empirical Analysis
  by Moorthy, S. & Zhao, H.
• 95-03 Consumer Information Search Revisited : Theory and Empirical Analysis
  by Moorthy, S. & Ratchford, B.T. & Taluksar, D.
• 95-02 Comparative Versus Noncomparative Messages: The Moderating Impact of Pre-Purchase attribute Verifiability
  by Jain, S.P. & Buchanan, B. & Maheswaran, D.

• 95-01 A Model of Price Promotions with Consumer Search
  by Banks, J. & Moorthy, S.

• 91-01 Theorectical Modeling in Marketing
  by Moorthy, K.S.

• 89-01 New Brand Positioning And Pricing In An Oligopolistic Market
  by Horsky, D. & Nelson, P.
• 88-03 Invariant Estimators For Market Share Systems And Their Finite Sample Behavior
  by Gaver, K.M. & Horsky, D. & Narasimhan, C.
• 88-02 An Indirect Multiattribute Utility Model For Choice Of A Brand In A High Priced Product Category
  by Horsky, D. & Benston, G.
• 88-01 Nonlinear Pricing To Produce Information
  by Braden, D.J. & Oren, S.S.

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This page was last updated on 2008-7-29.