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Aspects and Importance of Digital Media in Pakistan

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Author Info

  • Abdur Raheem, Syed
  • Akber, Fahad
  • Hashmi, Umair

Abstract

Digital Media has gained importance over the years, around the world. It has created impact in Pakistan too. This paper draws comparison in usage and impact of Digital Media in developed worlds with Pakistan and identifies the flaws, the potential and scope of digital media in Pakistan. Pakistan as the world’s 7th largest country has tremendous potential for digital media. However lack of knowledge, interest and resources has held Pakistan in attaining advancement in development of digital media. Though the technology has been there since 1990s yet, fewer people properly understand aspects and importance of digital media. In fact there are hardly any research papers on digital media by Pakistani authors. In this research paper we have limited our research to the limited application of digital media in Pakistan but we have discussed in detail the upcoming trends and marketing tactics adopted by marketers.

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Bibliographic Info

Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 46435.

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Date of creation: Mar 2013
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Handle: RePEc:pra:mprapa:46435

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Keywords: Digital Media; Pakistan; Importance of Digital Media in Pakistan; Advertising; Digital Advertising;

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  1. Herani, Gobind M. & Rajar, Allah Wasayo & Zaman, Noor & Alam, Adnan, 2007. "Knowledge Transformation and Economic Development: The Role of Digital Technology- An Analysis," MPRA Paper 5575, University Library of Munich, Germany, revised 2007.
  2. Josie Arnold, 2012. "Teaching and Learning about Writing in the Digital Media Culture: A Subjective Academic Narrative," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 2(6), pages 950-960, June.
  3. Jerry Wind & Vijay Mahajan, 2002. "Digital Marketing," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
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