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Digital Marketing

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Author Info

  • Jerry Wind

    ()
    (The Warthon School)

  • Vijay Mahajan

    ()
    (University of Texas-Austin)

Registered author(s):

    Abstract

    The digital revolution has shaken marketing to its core with consumers being offered greater price transparency and often even the chance to dictate the price. What does pricing mean in a world in which customers propose their own prices (as at priceline.com) or buyers and sellers haggle independently in auctions (as at e-Bay)? The most significant changes in the digital marketing show the emergence of 'cyber consumers', the cyber business-to-business world and the changing reality of an increasingly complex, dynamic and global markets.

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    File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl19.pdf
    File Function: First version, 2002
    Download Restriction: no

    Bibliographic Info

    Article provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.

    Volume (Year): (2002)
    Issue (Month): 1 Market-Space Management ()
    Pages:

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    Handle: RePEc:sym:journl:19:y:2002:i:1

    Contact details of provider:
    Web page: http://www.unimib.it/symphonya

    Related research

    Keywords: Digital Revolution; Digital Marketing; Global Markets; Price; Global Competition DOI:http://dx.doi.org/10.4468/2002.1.04wind.mahajan;

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    Cited by:
    1. Abdur Raheem, Syed & Akber, Fahad & Hashmi, Umair, 2013. "Aspects and Importance of Digital Media in Pakistan," MPRA Paper 46435, University Library of Munich, Germany.

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