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Digital Marketing


Author Info

  • Jerry Wind

    (The Warthon School)

  • Vijay Mahajan

    (University of Texas-Austin)

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    The digital revolution has shaken marketing to its core with consumers being offered greater price transparency and often even the chance to dictate the price. What does pricing mean in a world in which customers propose their own prices (as at or buyers and sellers haggle independently in auctions (as at e-Bay)? The most significant changes in the digital marketing show the emergence of 'cyber consumers', the cyber business-to-business world and the changing reality of an increasingly complex, dynamic and global markets.

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    File Function: First version, 2002
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    Bibliographic Info

    Article provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.

    Volume (Year): (2002)
    Issue (Month): 1 Market-Space Management ()

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    Handle: RePEc:sym:journl:19:y:2002:i:1

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    Related research

    Keywords: Digital Revolution; Digital Marketing; Global Markets; Price; Global Competition DOI:;


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    Cited by:
    1. Abdur Raheem, Syed & Akber, Fahad & Hashmi, Umair, 2013. "Aspects and Importance of Digital Media in Pakistan," MPRA Paper 46435, University Library of Munich, Germany.


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