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Content
2010, Issue 2 Intangible Assets & Global Competition
- 1 Ouverture de 'Intangible Assets & Global Competition'
by Silvio Mario Brondoni - 2 Intangibles, Global Networks & Corporate Social Responsibility
by Silvio Mario Brondoni - 3 Corporate Sustainability, Intangible Assets Accumulation and Competitive Advantage
by Francesco Perrini & Clodia Vurro - 4 Intangible Assets and Internal Controls in Global Companies
by Daniela Salvioni - 5 The Cost of Managing Intangibles in Global Markets
by Margherita Corniani - 6 Innovation and Market-Driven Management in Fast Fashion Companies
by Elisa Arrigo - 7 Market-Driven Management and Intangible Assets in Global Television Set Manifacturers
by Patrizia Silvestrelli - 8 Market-Driven Management: A Critical Literature Review
by Niccolo' Gordini
2010, Issue 1
- 12-15 Retailers, Frontiers of Innovation and Local Legislative Constraints
by Vincenzo Tassinari - 16-34 Innovation in Marketing Channels
by Fabio Musso - 35-47 Self-Service Technology in Retailing. The Case of Retail Kiosks
by Hira Cho & Susan Fiorito - 47-57 Large RetailersÕ Financial Services
by Mario Risso
2010, Issue 1 Marketing Channels
- 1-11 Six Classic Distribution Paradigms for Global Marketing Channel Strategy
by Bert Rosenbloom
2010, Issue 1 Marketing Channels and Global Markets
- 1 Ouverture de "Marketing Channels and Global Markets"
by Silvio M. Brondoni & Fabio Musso - 2 Six Classic Distribution Paradigms for Global Marketing Channel Strategy
by Bert Rosenbloom - 3 Retailers, Frontiers of Innovation and Local Legislative Constraints
by Vincenzo Tassinari - 4 Innovation in Marketing Channels
by Fabio Musso - 5 Self-Service Technology in Retailing. The Case of Retail Kiosks
by Hira Cho & Susan Fiorito - 6 Management Control in Global Mass Market Retailers
by Francesca Gennari - 7 Large Retailers Financial Services
by Mario Risso - 8 Market-Driven Management, Global Markets and Competitive Convergence
by Elisa Rancati - 9 Retail Policies in the Global Gasoline Market
by Sabina Riboldazzi
2009, Issue 2 Market-Driven Management and Competitive Customer Value - 2
- 2 Capitalism and Sustainable Development
by Jean Jacques Lambin - 2 Ouverture de 'Market-Driven Management and Competitive Customer Value-2'
by Jean Jacques Lambin - 3 Market-Driven Management and Relations Between Banks and Corporations
by Giuseppina Gandini - 4 Market-Driven Management, Market Space and Value Proposition
by Flavio Gnecchi - 5 Market-Driven Management and Global Economies of Scale
by Alessandra Storlazzi - 6 Market-Driven Management and Global Supply Chain
by Monica Faraoni & Lorenzo Petretto
2009, Issue 1 Market-Driven Management and Competitive Customer Value - 1
- 1 Ouverture de 'Market-Driven Management and Competitive Customer Value - 1'
by Silvio Brondoni - 2 Market-Driven Management, Competitive Customer Value and Global Network
by Silvio M. Brondoni - 3 Market-Driven Management as Entrepreneurial Approach
by Carlo Vallini & Christian Simoni - 4 Global Account Management for Sales Organization in Multinational Companies
by Tino Canegrati - 5 From Brand Management to Global Business Management in Market-Driven Companies
by Emilio Zito - 6 Market-Driven Management, Global Competition and Corporate Responsability
by Elisa Arrigo - 6 Market-Driven Management, Global Competition and Corporate Responsibility
by Elisa Arrigo
2008, Issue 2 Market-Driven Management and Global Markets - 2
- 1 Ouverture de "Market-Driven Management and Global Markets - 2"
by Silvio M. Brondoni - 2 Market-Driven Management and Corporate Governance
by Daniela Salvioni - 3 Reverse Logistic and Market-Driven Management
by Alessandro Gandolfo & Roberto Sbrana - 4 Global Entrepreneurship and Market-Driven Management
by Antonella Zucchella & Antonio Majocchi - 5 Global Market-Driven Management in Community Events
by Antonella Capriello & Giovanni Fraquelli - 6 Resource-Based Theory and Market-Driven Management
by Mauro Sciarelli - 7 Control Systems for Banks in Global Markets
by Monica Baraldi
2008, Issue 1 Market-Driven Management and Global Markets - 1
- 1 Ouverture de "Market-Driven Management and Global Markets - 1"
by Silvio Brondoni - 2 Market-Driven Management, Competitive Space and Global Network
by Silvio Brondoni - 3 Global Markets, Governance and Internal Control Systems
by Paolo Bastia - 4 Market-Driven Management: the Policy Implications
by Nicola Bellini - 5 Push and Pull Policy in Market-Driven Management
by Margherita Corniani - 6 Market-Driven Management in Fashion and Luxury Industries
by Fabrizio Mosca - 7 Market-Driven Management, Competitive Markets and Performance Metrics
by Maria Emilia Garbelli
2007, Issue 2 Ethics in Global Supply Chains
- 1 Ouverture de "Ethics in Global Supply Chains"
by Silvio M. Brondoni & Cosetta Pepe - 2 Corporate Values in Global Supply Chains
by Cosetta Pepe - 3 Ethical Issues in Global Supply Chains
by Bodo Schlegelmilch & Magdalena Oberseder - 4 Ethics and Corporate Social Responsibility
by Enrico Cavalieri - 5 A Truly Co-Operative Venture: The Case of Co-Operative Food
by Bob Doherty - 6 Sustainable Economic Growth in the Global Society
by Elio Borgonovi - 7 Nertwork Social Responsability
by Antonella Zucchella
2007, Issue 1 Management Consulting and Global Markets
- 1 Ouverture de "Management Consulting and Global Markets"
by Silvio M. Brondoni & Francesco Ciampi & Antonella Negri Clementi - 2 Trends in Strategic Consulting in the Face of Globalization
by Giorgio Rossi Cairo - 3 Management Consulting, Global Markets and Corporate Networking
by Silvio Brondoni - 4 Ethics in Management Consulting
by Carlo Vallini - 5 Ensuring Sustainable Value from Consultants
by Fiona Czerniawska - 6 Management Consulting Boutiques and Global Markets
by Antonella Negri Clementi - 7 Management Consulting and Knowledge Creation
by Francesco Ciampi - 8 Evolution of Management Consulting in Italy
by Roberto Nava - 9 Emerging Issues in Global Management Consulting. The Roland Berger Case
by Maurizio Panetti - 10 Enhancing Change Capacity. Client-Consultant Collaboration and Emergent Change
by Kenneth Kerber & Anthony Buono - 11 Business Advisory in Private Equity
by Emanuele Cairo
2006, Issue 2 Communication and Global Markets
- 1 Ouverture de "Communication & Global Markets"
by Silvio M. Brondoni - 2 Corporate Gommunication and Global Markets
by Silvio M. Brondoni - 3 Global Corporations, Corporate Governance and Social Responsibility
by Lorenzo Morrocchi - 4 Digital Marketing Communication
by Margherita Corniani - 5 CRM and Corporate Communication
by Luigi Caricato - 6 Global Markets and Contemporary Art
by Federica Codignola
2006, Issue 1 Corporate Governance Communications
- 1 Ouverture de "Corporate Governance Communications"
by Silvio M. Brondoni - 3 Corporate Governance Report and Stakeholder View
by Daniela Salvioni & Luisa Bosetti - 4 Corporate Governance Communications
by Flavio Gnecchi - 5 Corporate Governance and Global Communication
by Giuseppina Gandini - 6 CSR Within Large Retailers International Supply Chains
by Fabio Musso & Mario Risso - 7 Code of Conduct and Corporate Governance
by Elisa Arrigo - 8 Public Governance and Financial Communication
by Luca Bisio
2005, Issue 2 Over-Supply and Global Markets - 2
- 1 Ouverture de ‘Over-Supply and Global Markets – 2’
by Silvio M. Brondoni - 3 Trade, Over-Supply and Global Markets. The Coop Italia Case
by Vincenzo Tassinari
2005, Issue 1 Over-Supply and Global Markets - 1
- 1 Ouverture de ‘Over-Supply and Global Markets – 1’
by Silvio M. Brondoni - 3 Corporate Governance, Management Control and Global Competition
by Daniela Salvioni - 4 Dragon-Mart: Chinese Contamination
by Andrea Sparvoli
2004, Issue 2 Sport Management and Global Markets
- 2 Governance and Management in the Business of Sport
by Roberto Cafferata - 4 The Development of Stadiums as Center of Large Entertainment Areas. The Amsterdam ArenA Case
by Henk Markerink & Andrea Santini - 5 The Metalanguages between Sport and Tourism
by Roberto Ciampicacigli & Simona Maresca - 6 The Professional Rugby Experience in England and Italy
by Howard Thomas & Francesco Cavatorti & Alessandro Fino
2004, Issue 1 Public Governance and Global Markets
- 1 Ouverture de ‘Public Governance and Global Markets’
by Silvio Brondoni - 3 Territorial Governance and Area Image
by Nicola Bellini - 5 Incentives in Corporate Governance: The Role of Self-Regulation
by Paolo Di Betta & Carlo Amenta
2003, Issue 2 Marketing Research and Global Markets
- 2 Do Global Brands Benefit from a Unique Worldwide Image?
by Isabelle Schuiling & Jean Jacques Lambin - 3 Are you Ready to Learn from Your Offshore Affiliates?
by Bodo Schlegelmilch & Bjšrn Ambos & Tina Chini - 5 Data Mining and Marketing Intelligence
by Alberto Saccardi - 7 The Art Market, Global Economy and Information Transparency
by Federica Codignola
2003, Issue 1 Corporate Responsibility & Market-Space Competition
- 2 Network Culture, Performance & Corporate Responsibility
by Silvio M. Brondoni - 3 Implementing the Transition to Sustainable Development
by Eric Lambin - 4 Ethics and Corporate Responsibility in International Relations
by Clara Caselli - 5 Corporate Governance and Global Responsibility
by Daniela Salvioni - 7 Social Responsibility in the Supply Chain. The Coop Italian Case
by Vincenzo Tassinari - 9 Corporate Responsibility and Local Corporate Governance in Europe
by Luca Bisio
2002, Issue 2 Corporate Culture and Market Complexity
- 2 The Global Compact. Corporare Leadership in the World Economy
by Kofi Annan - 3 The Challenges of Economic Globalisation: Business, Competition and Society
by Philippe de Woot - 4 Transparency Culture and Financial Communication
by Daniela Salvioni - 5 Corporate Culture and Global Competition. The Honda Philosophy
by Umberto Furlan - 6 Corporate Culture and Geopolitics
by Jean Marc de Leersnyder - 7 Corporate Governance as a Viable System: The Role of Intra-Systemic Relationship
by Gaetano M. Golinelli & Gianluca Vagnani - 9 Leadership and Cultural Renewal in Corporate Turnarounds
by Corrado Gatti
2002, Issue 1 Market-Space Management
- 2 Strategic Marketing Revisited after September 11
by Jean Jacques Lambin - 3 Global Markets and Marlet-Space Competition
by Silvio Brondoni - 4 Digital Marketing
by Jerry Wind & Vijay Mahajan - 5 Customizing Prices in On-Line Markets
by Werner Reinartz - 6 Marketing in the Wireless Context
by Lele Dainesi & Antonella Zucchella - 7 From Cornering to Virtual Cornering
by Andrea Francesco Martinelli - 8 Demand Bubble Management
by Margherita Corniani - 10 Over-Supply and Manufacturing Localization
by Maria E. Garbelli
2001, Issue 2 Market-Driven Management
- 2 Market-Driven Winners
by George S. Day
2000, Issue 1 Brand Equity
- 1 Brand Policy and Brand Equity
by Silvio Brondoni - 2 Earning the Right to Brand
by David Court & Anthony Freeling & Mike George - 5 Merchandising and Licensing to Improve Brand Equity. The Coca-Cola Case
by Fabio Albanese - 7 Think Local-Act Local: Is It Time to Slow Down the Accelerated Move to Global Marketing?
by Isabelle Schuiling - 8 European Community Trademark and Brand Equity
by Stefano Sandri