Innovation and Market-Driven Management in Fast Fashion Companies
AbstractIn hyper-competitive markets, innovation is critical for the growth of market-driven companies. An examination of case studies of highly competitive global companies in the fast fashion sector, reveals that detailed understanding of the market, deriving from direct management of their stores, enables Zara, Gap and H&M to develop an innovation management capability. This is a fundamental competitive driver for the company's success.
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Bibliographic InfoArticle provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management DOI: http://dx.doi.org/10.4468/2010.2.06arrigo.
Volume (Year): (2010)
Issue (Month): 2 Intangible Assets & Global Competition ()
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Web page: http://www.unimib.it/symphonya
Market-Driven Management; Innovation; Fast Fashion; Global Competition; Case Study;
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- repec:sym:journl:22:y:2008:i:2 is not listed on IDEAS
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